--- title: "Hoyts vs Lighthouse Cinema: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hoyts or Lighthouse Cinema? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoyts-vs-lighthouse-cinema" publisher: "Brandwave" --- # Hoyts vs Lighthouse Cinema: Which is more popular by branded search in New Zealand? Which is more popular in search, Hoyts or Lighthouse Cinema? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoyts and Lighthouse Cinema - **Competitive set**: Cinemas - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hoyts Share of Search**: 36.8% - **Lighthouse Cinema Share of Search**: 1.4% ## Which is more popular in search, Hoyts or Lighthouse Cinema? - In August 2026, Hoyts had more branded searches than Lighthouse Cinema among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Lighthouse Cinema’s 10.2K, and held a 36.8% Share of Search versus Lighthouse Cinema’s 1.4%. - Hoyts was ahead of Lighthouse Cinema in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 175K to 274K. - Across the 11 months ending August 2026, Lighthouse Cinema’s estimated Share of Search among cinemas in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.6K to 10.2K. ## How did search popularity change for New Zealand cinemas in August 2026? - In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%. - Estimated monthly branded searches for Lighthouse Cinema in New Zealand rose 19.4% over 11 measured months, from 8.6K to 10.2K in August 2026. ## Month by month | Month | Hoyts estimated searches | Hoyts Share of Search | Hoyts rank | Lighthouse Cinema estimated searches | Lighthouse Cinema Share of Search | Lighthouse Cinema rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 175K | 35.2% | 1 | 8.6K | 1.7% | 7 | | Nov 2025 | 189K | 38% | 1 | 8.4K | 1.7% | 7 | | Dec 2025 | 301K | 40.2% | 1 | 10.3K | 1.4% | 7 | | Jan 2026 | 275K | 38.2% | 1 | 10.3K | 1.4% | 7 | | Feb 2026 | 172K | 36% | 1 | 8.4K | 1.8% | 7 | | Mar 2026 | 213K | 38.5% | 1 | 8.4K | 1.5% | 7 | | Apr 2026 | 266K | 37.2% | 1 | 10.4K | 1.5% | 7 | | May 2026 | 277K | 35.8% | 1 | 10.3K | 1.3% | 7 | | Jun 2026 | 258K | 36.1% | 1 | 8.4K | 1.2% | 7 | | Jul 2026 | 325K | 37.3% | 1 | 8.5K | 0.98% | 7 | | Aug 2026 | 274K | 36.8% | 1 | 10.2K | 1.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hoyts’ and Lighthouse Cinema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoyts**: Measured on the search terms “entx hoyts”, “hoyts”, “hoyts berkeley cinemas”, “hoyts botany”, “hoyts botany downs”, “hoyts cinema”, “hoyts co nz”, “hoyts entx”, “hoyts films”, “hoyts hibiscus”, “hoyts lux”, “hoyts metro”, “hoyts near me”, “hoyts new zealand”, “hoyts nz”, “hoyts online”, “hoyts ric”, “hoyts session times”, “hoyts sylvia park”, “hoyts te awa” and “hoyts tickets”, summed into one figure. - **Lighthouse Cinema**: Measured on the search terms “lighthouse cinema”, “lighthouse cinema films”, “lighthouse cinema near me”, “lighthouse cinema nz”, “lighthouse cinema schedule”, “lighthouse cinema tickets”, “lighthousecinema”, “lighthousecinema co nz” and “the lighthouse cinema”, summed into one figure. - [Hoyts profile](/demand/nz/brands/hoyts) - [Lighthouse Cinema profile](/demand/nz/brands/lighthouse-cinema) - [All cinemas in New Zealand](/demand/nz/categories/nz-cinema-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hoyts or Lighthouse Cinema? In August 2026, Hoyts had more branded searches than Lighthouse Cinema among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Lighthouse Cinema’s 10.2K, and held a 36.8% Share of Search versus Lighthouse Cinema’s 1.4%. ## Cite this page Brandwave. "Hoyts vs Lighthouse Cinema: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoyts-vs-lighthouse-cinema This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoyts-vs-lighthouse-cinema. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.