--- title: "Hoxhunt vs Proofpoint: Which is more popular in New Zealand?" description: "Is Hoxhunt or Proofpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoxhunt-vs-proofpoint" publisher: "Brandwave" --- # Hoxhunt vs Proofpoint: Which is more popular in New Zealand? Is Hoxhunt or Proofpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoxhunt and Proofpoint - **Competitive set**: Security awareness training platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hoxhunt Share of Search**: 4.4% - **Proofpoint Share of Search**: 18.7% ## Is Hoxhunt or Proofpoint more popular in search? - In October 2026, Proofpoint had more branded searches than Hoxhunt among security awareness training platforms in New Zealand. Proofpoint had about 170 branded searches, while Hoxhunt had 40. Proofpoint made up 18.7% of all security awareness training platform searches we track, and Hoxhunt accounted for 4.4%. - Proofpoint was ahead of Hoxhunt in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hoxhunt’s share of searches among security awareness training platforms in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending October 2026, Proofpoint’s share of searches among security awareness training platforms in New Zealand moved from 25.2% to 18.7%, and its estimated monthly branded searches moved from 260 to 170. ## Top security awareness training platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoxhunt and Proofpoint were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hoxhunt was listed before Proofpoint in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KnowBe4 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SecureAZ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hoxhunt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Proofpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | usecure | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SoSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security awareness training platforms - Asked ChatGPT "Which security awareness training platform should I use in New Zealand?": 1. KnowBe4, 2. Hoxhunt, 3. Proofpoint, 4. SecureAZ - Asked ChatGPT "What are the best security awareness training platforms in New Zealand?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Asked ChatGPT "What's the best security awareness training platform in New Zealand for employee training?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Searched Google, AI Overview "security awareness training platforms": 1. KnowBe4, 2. usecure, 3. Proofpoint, 4. Hoxhunt - Searched Google, AI Overview "phishing training software": 1. KnowBe4, 2. SecureAZ Not named in any answer: SoSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security awareness training platforms in October 2026? - In October 2026, Hoxhunt gained share of searches among security awareness training platforms in New Zealand, from 3.7% to 4.4%. - In October 2026, Proofpoint lost share of searches among security awareness training platforms in New Zealand, from 21% to 18.7%. ## How has branded search for Hoxhunt and Proofpoint changed in New Zealand over the last 12 months? | Month | Hoxhunt estimated searches | Hoxhunt Share of Search | Hoxhunt rank | Proofpoint estimated searches | Proofpoint Share of Search | Proofpoint rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 3.9% | 4 | 260 | 25.2% | 2 | | Dec 2025 | 20 | 3.6% | 4 | 140 | 25.5% | 2 | | Jan 2026 | 20 | 3.1% | 4 | 140 | 21.5% | 2 | | Feb 2026 | 20 | 2.6% | 4 | 170 | 21.8% | 2 | | Mar 2026 | 30 | 3.1% | 4 | 210 | 21.9% | 2 | | Apr 2026 | 20 | 2.7% | 4 | 110 | 15.1% | 2 | | May 2026 | 20 | 2.5% | 4 | 170 | 21% | 2 | | Jun 2026 | 20 | 2.1% | 5 | 210 | 21.9% | 2 | | Jul 2026 | 20 | 2.6% | 4 | 170 | 21.8% | 2 | | Aug 2026 | 20 | 2.5% | 4 | 170 | 21.5% | 2 | | Sep 2026 | 30 | 3.7% | 4 | 170 | 21% | 2 | | Oct 2026 | 40 | 4.4% | 4 | 170 | 18.7% | 2 | ## How are Hoxhunt’s and Proofpoint’s branded searches counted? Brandwave collects information about searches that people make online using Hoxhunt’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoxhunt**: Measured on the search term “hoxhunt”. - **Proofpoint**: Measured on the search term “proofpoint”. - [Hoxhunt profile](/demand/nz/brands/hoxhunt) - [Proofpoint profile](/demand/nz/brands/proofpoint) - [All security awareness training platforms in New Zealand](/demand/nz/categories/nz-security-awareness-training-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoxhunt or Proofpoint more popular in search? In October 2026, Proofpoint had more branded searches than Hoxhunt among security awareness training platforms in New Zealand. Proofpoint had about 170 branded searches, while Hoxhunt had 40. Proofpoint made up 18.7% of all security awareness training platform searches we track, and Hoxhunt accounted for 4.4%. ## Cite this page Brandwave. "Hoxhunt vs Proofpoint: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoxhunt-vs-proofpoint This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoxhunt-vs-proofpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.