--- title: "Hoxhunt vs KnowBe4: Which is more popular in New Zealand?" description: "Is Hoxhunt or KnowBe4 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoxhunt-vs-knowbe4" publisher: "Brandwave" --- # Hoxhunt vs KnowBe4: Which is more popular in New Zealand? Is Hoxhunt or KnowBe4 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoxhunt and KnowBe4 - **Competitive set**: Security awareness training platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hoxhunt Share of Search**: 4.4% - **KnowBe4 Share of Search**: 64.8% ## Is Hoxhunt or KnowBe4 more popular in search? - In October 2026, KnowBe4 had more branded searches than Hoxhunt among security awareness training platforms in New Zealand. KnowBe4 had about 590 branded searches, while Hoxhunt had 40. KnowBe4 made up 64.8% of all security awareness training platform searches we track, and Hoxhunt accounted for 4.4%. - KnowBe4 was ahead of Hoxhunt in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hoxhunt’s share of searches among security awareness training platforms in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending October 2026, KnowBe4’s share of searches among security awareness training platforms in New Zealand moved from 57.3% to 64.8%, and its estimated monthly branded searches held steady at 590. ## Top security awareness training platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KnowBe4 appeared in all five answers. Hoxhunt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KnowBe4 was listed before Hoxhunt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KnowBe4 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SecureAZ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hoxhunt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Proofpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | usecure | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SoSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security awareness training platforms - Asked ChatGPT "Which security awareness training platform should I use in New Zealand?": 1. KnowBe4, 2. Hoxhunt, 3. Proofpoint, 4. SecureAZ - Asked ChatGPT "What are the best security awareness training platforms in New Zealand?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Asked ChatGPT "What's the best security awareness training platform in New Zealand for employee training?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Searched Google, AI Overview "security awareness training platforms": 1. KnowBe4, 2. usecure, 3. Proofpoint, 4. Hoxhunt - Searched Google, AI Overview "phishing training software": 1. KnowBe4, 2. SecureAZ Not named in any answer: SoSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security awareness training platforms in October 2026? - In October 2026, KnowBe4 gained share of searches among security awareness training platforms in New Zealand, from 59.3% to 64.8%. - In October 2026, Hoxhunt gained share of searches among security awareness training platforms in New Zealand, from 3.7% to 4.4%. ## How has branded search for Hoxhunt and KnowBe4 changed in New Zealand over the last 12 months? | Month | Hoxhunt estimated searches | Hoxhunt Share of Search | Hoxhunt rank | KnowBe4 estimated searches | KnowBe4 Share of Search | KnowBe4 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 3.9% | 4 | 590 | 57.3% | 1 | | Dec 2025 | 20 | 3.6% | 4 | 320 | 58.2% | 1 | | Jan 2026 | 20 | 3.1% | 4 | 390 | 60% | 1 | | Feb 2026 | 20 | 2.6% | 4 | 480 | 61.5% | 1 | | Mar 2026 | 30 | 3.1% | 4 | 590 | 61.5% | 1 | | Apr 2026 | 20 | 2.7% | 4 | 480 | 65.8% | 1 | | May 2026 | 20 | 2.5% | 4 | 480 | 59.3% | 1 | | Jun 2026 | 20 | 2.1% | 5 | 590 | 61.5% | 1 | | Jul 2026 | 20 | 2.6% | 4 | 480 | 61.5% | 1 | | Aug 2026 | 20 | 2.5% | 4 | 480 | 60.8% | 1 | | Sep 2026 | 30 | 3.7% | 4 | 480 | 59.3% | 1 | | Oct 2026 | 40 | 4.4% | 4 | 590 | 64.8% | 1 | ## How are Hoxhunt’s and KnowBe4’s branded searches counted? Brandwave collects information about searches that people make online using Hoxhunt’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoxhunt**: Measured on the search term “hoxhunt”. - **KnowBe4**: Measured on the search term “knowbe4”. - [Hoxhunt profile](/demand/nz/brands/hoxhunt) - [KnowBe4 profile](/demand/nz/brands/knowbe4) - [All security awareness training platforms in New Zealand](/demand/nz/categories/nz-security-awareness-training-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoxhunt or KnowBe4 more popular in search? In October 2026, KnowBe4 had more branded searches than Hoxhunt among security awareness training platforms in New Zealand. KnowBe4 had about 590 branded searches, while Hoxhunt had 40. KnowBe4 made up 64.8% of all security awareness training platform searches we track, and Hoxhunt accounted for 4.4%. ## Cite this page Brandwave. "Hoxhunt vs KnowBe4: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoxhunt-vs-knowbe4 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoxhunt-vs-knowbe4. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.