--- title: "Howick Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand?" description: "Is Howick Dental Surgery or Lumino The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/howick-dental-surgery-vs-lumino-the-dentists" publisher: "Brandwave" --- # Howick Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand? Is Howick Dental Surgery or Lumino The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howick Dental Surgery and Lumino The Dentists - **Competitive set**: Auckland dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Howick Dental Surgery Share of Search**: 6.5% - **Lumino The Dentists Share of Search**: 29.5% ## Is Howick Dental Surgery or Lumino The Dentists more popular in search? - In September 2026, Lumino The Dentists had more branded searches than Howick Dental Surgery among Auckland dental clinics in New Zealand. Lumino The Dentists had about 2,660 branded searches, while Howick Dental Surgery had 590. Lumino The Dentists made up 29.5% of all Auckland dental clinic searches we track, and Howick Dental Surgery accounted for 6.5%. - Lumino The Dentists was ahead of Howick Dental Surgery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Howick Dental Surgery’s share of searches among Auckland dental clinics in New Zealand moved from 7.3% to 6.5%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, Lumino The Dentists’ share of searches among Auckland dental clinics in New Zealand moved from 31% to 29.5%, and its estimated monthly branded searches moved from 2.5K to 2.7K. ## Top Auckland dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, Howick Dental Surgery was mentioned in two out of three: in two of the three ChatGPT answers. Lumino The Dentists did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Affordable Dentists | 1st | 3 of 3 | 3 of 3 | | Smile Dental | 2nd | 3 of 3 | 3 of 3 | | Howick Dental Surgery | 3rd | 2 of 3 | 2 of 3 | | Lumino The Dentists | Not ranked | 0 of 3 | 0 of 3 | | Fraser Dental | Not ranked | 0 of 3 | 0 of 3 | | Downtown Dental | Not ranked | 0 of 3 | 0 of 3 | | Eden Dental Centre | Not ranked | 0 of 3 | 0 of 3 | | Fraser Smith Lowe | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland dental clinics - Asked ChatGPT "Which dental clinic should I go to in Auckland, New Zealand?": 1. Affordable Dentists, 2. Smile Dental - Asked ChatGPT "What are the best dental clinics in Auckland, New Zealand?": 1. Affordable Dentists, 2. Smile Dental, 3. Howick Dental Surgery - Asked ChatGPT "What's the best dental clinic in Auckland, New Zealand for a checkup?": 1. Affordable Dentists, 2. Smile Dental, 3. Howick Dental Surgery Not named in any answer: Lumino The Dentists, Fraser Dental, Downtown Dental, Eden Dental Centre and Fraser Smith Lowe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland dental clinics in September 2026? - In September 2026, Lumino The Dentists gained share of searches among Auckland dental clinics in New Zealand, from 27.9% to 29.5%. - In September 2026, Howick Dental Surgery gained share of searches among Auckland dental clinics in New Zealand, from 5.9% to 6.5%. ## Month by month | Month | Howick Dental Surgery estimated searches | Howick Dental Surgery Share of Search | Howick Dental Surgery rank | Lumino The Dentists estimated searches | Lumino The Dentists Share of Search | Lumino The Dentists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 7.3% | 5 | 2.5K | 31% | 2 | | Nov 2025 | 480 | 5.8% | 5 | 2.6K | 31.9% | 2 | | Dec 2025 | 590 | 8.2% | 5 | 2K | 28.2% | 2 | | Jan 2026 | 590 | 6.5% | 5 | 2.7K | 29.9% | 2 | | Feb 2026 | 590 | 7.1% | 5 | 2.7K | 32.8% | 2 | | Mar 2026 | 720 | 8% | 5 | 3K | 33% | 2 | | Apr 2026 | 720 | 8.4% | 5 | 2.8K | 32.7% | 2 | | May 2026 | 590 | 6.5% | 5 | 3K | 33.3% | 2 | | Jun 2026 | 590 | 6.5% | 5 | 3K | 32.8% | 2 | | Jul 2026 | 720 | 7.3% | 5 | 2.8K | 28.4% | 2 | | Aug 2026 | 590 | 5.9% | 5 | 2.8K | 27.9% | 2 | | Sep 2026 | 590 | 6.5% | 5 | 2.7K | 29.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Howick Dental Surgery’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howick Dental Surgery**: Measured on the search term “howick dental”. - **Lumino The Dentists**: Measured on the search terms “botany lumino”, “lumino”, “lumino broadway”, “lumino chartwell”, “lumino chch”, “lumino five cross roads”, “lumino garden place”, “lumino pitt street”, “lumino symes de silva”, “lumino takapuna”, “lumino the terrace”, “lumino wanaka”, “lumino whangarei”, “ponsonby lumino” and “remuera lumino”, summed into one figure. - [Howick Dental Surgery profile](/demand/nz/brands/howick-dental-surgery) - [Lumino The Dentists profile](/demand/nz/brands/lumino-the-dentists) - [All Auckland dental clinics in New Zealand](/demand/nz/locations/auckland/dental-clinics): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Howick Dental Surgery or Lumino The Dentists more popular in search? In September 2026, Lumino The Dentists had more branded searches than Howick Dental Surgery among Auckland dental clinics in New Zealand. Lumino The Dentists had about 2,660 branded searches, while Howick Dental Surgery had 590. Lumino The Dentists made up 29.5% of all Auckland dental clinic searches we track, and Howick Dental Surgery accounted for 6.5%. ## Cite this page Brandwave. "Howick Dental Surgery vs Lumino The Dentists: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/howick-dental-surgery-vs-lumino-the-dentists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/howick-dental-surgery-vs-lumino-the-dentists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.