--- title: "Howard Leight vs Loop: Which is searched more in New Zealand?" description: "Is Howard Leight or Loop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/howard-leight-vs-loop-earplugs" publisher: "Brandwave" --- # Howard Leight vs Loop: Which is searched more in New Zealand? Is Howard Leight or Loop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howard Leight and Loop - **Competitive set**: Hearing protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Howard Leight Share of Search**: 0.42% - **Loop Share of Search**: 69.8% ## Is Howard Leight or Loop more popular in search? - In September 2026, Loop had more branded searches than Howard Leight among hearing protection brands in New Zealand. Loop had about 4,960 branded searches, while Howard Leight had 30. Loop made up 69.8% of all hearing protection brand searches we track, and Howard Leight accounted for 0.42%. - Loop was ahead of Howard Leight in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Howard Leight’s share of searches among hearing protection brands in New Zealand moved from 0.35% to 0.42%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand moved from 67.8% to 69.8%, and its estimated monthly branded searches moved from 3.9K to 5K. ## Top hearing protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Howard Leight was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Loop did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 3M Peltor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Howard Leight | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Moldex | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Honeywell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Etymotic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Loop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mack's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hearing protection brands - Asked ChatGPT "Which hearing protection brand should I buy in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex - Asked ChatGPT "What are the best hearing protection brands in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex, 4. Etymotic, 5. Honeywell - Asked ChatGPT "What's the best hearing protection brand in New Zealand for loud work?": 1. 3M Peltor, 2. Honeywell, 3. Howard Leight, 4. Moldex - Searched Google, AI Overview "best hearing protection": 1. 3M Peltor, 2. Howard Leight - Searched Google, AI Overview "hearing protection for work": 1. 3M Peltor Not named in any answer: Loop and Mack's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hearing protection brands in September 2026? - In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%. - In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand. ## Month by month | Month | Howard Leight estimated searches | Howard Leight Share of Search | Howard Leight rank | Loop estimated searches | Loop Share of Search | Loop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.35% | 7 | 3.9K | 67.8% | 1 | | Nov 2025 | 20 | 0.29% | 7 | 5K | 72.2% | 1 | | Dec 2025 | 20 | 0.3% | 6 | 5.1K | 75% | 1 | | Jan 2026 | 10 | 0.15% | 7 | 4.9K | 72.6% | 1 | | Feb 2026 | 20 | 0.34% | 7 | 4.1K | 70.3% | 1 | | Mar 2026 | 20 | 0.32% | 7 | 4.1K | 65.8% | 1 | | Apr 2026 | 30 | 0.5% | 6 | 4K | 66.3% | 1 | | May 2026 | 30 | 0.38% | 6 | 5.9K | 73.7% | 1 | | Jun 2026 | 20 | 0.28% | 6 | 5.1K | 71.3% | 1 | | Jul 2026 | 20 | 0.29% | 7 | 4.9K | 70.9% | 1 | | Aug 2026 | 20 | 0.28% | 7 | 5.1K | 72% | 1 | | Sep 2026 | 30 | 0.42% | 6 | 5K | 69.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Howard Leight’s and Loop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howard Leight**: Measured on the search term “howard leight”. - **Loop**: Measured on the search terms “loop ear buds”, “loop ear plugs”, “loop earplugs”, “loop engage”, “loop engage earplugs”, “loop experience”, “loop quiet”, “loop quiet earplugs”, “loop switch” and “looperplugs”, summed into one figure. - [Howard Leight profile](/demand/nz/brands/howard-leight) - [Loop profile](/demand/nz/brands/loop-earplugs) - [All hearing protection brands in New Zealand](/demand/nz/categories/nz-hearing-protection-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Howard Leight or Loop more popular in search? In September 2026, Loop had more branded searches than Howard Leight among hearing protection brands in New Zealand. Loop had about 4,960 branded searches, while Howard Leight had 30. Loop made up 69.8% of all hearing protection brand searches we track, and Howard Leight accounted for 0.42%. ## Cite this page Brandwave. "Howard Leight vs Loop: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/howard-leight-vs-loop-earplugs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/howard-leight-vs-loop-earplugs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.