--- title: "Howard & Co vs Voyle & Co: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Howard & Co or Voyle & Co? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/howard-co-vs-voyle-co" publisher: "Brandwave" --- # Howard & Co vs Voyle & Co: Which is more popular by branded search in New Zealand? Which is more popular in search, Howard & Co or Voyle & Co? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howard & Co and Voyle & Co - **Competitive set**: Kapiti real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Howard & Co Share of Search**: 0.63% - **Voyle & Co Share of Search**: 0.75% ## Which is more popular in search, Howard & Co or Voyle & Co? - In August 2026, Voyle & Co had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Voyle & Co was estimated to have 190 branded searches compared to Howard & Co’s 160, and held a 0.75% Share of Search versus Howard & Co’s 0.63%. - The lead changed hands 3 times in the 11 months ending August 2026: Voyle & Co took it in November 2025, Howard & Co took it in December 2025, Voyle & Co took it in January 2026. - Across the 11 months ending August 2026, Howard & Co’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 0.94% to 0.63%, and its estimated monthly branded searches moved from 310 to 160. - Across the 11 months ending August 2026, Voyle & Co’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 0.85% to 0.75%, and its estimated monthly branded searches moved from 280 to 190. ## How did search popularity change for New Zealand kapiti real estate agencies in August 2026? - Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026. - Estimated monthly branded searches for Voyle & Co in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026. ## Month by month | Month | Howard & Co estimated searches | Howard & Co Share of Search | Howard & Co rank | Voyle & Co estimated searches | Voyle & Co Share of Search | Voyle & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 0.94% | 4 | 280 | 0.85% | 5 | | Nov 2025 | 220 | 0.69% | 5 | 240 | 0.75% | 4 | | Dec 2025 | 200 | 0.85% | 4 | 170 | 0.72% | 5 | | Jan 2026 | 310 | 1.1% | 5 | 370 | 1.3% | 4 | | Feb 2026 | 270 | 0.87% | 5 | 310 | 1% | 4 | | Mar 2026 | 250 | 0.79% | 5 | 450 | 1.4% | 4 | | Apr 2026 | 180 | 0.72% | 5 | 310 | 1.2% | 4 | | May 2026 | 210 | 0.78% | 5 | 240 | 0.89% | 4 | | Jun 2026 | 150 | 0.62% | 5 | 240 | 0.98% | 4 | | Jul 2026 | 130 | 0.56% | 5 | 270 | 1.2% | 4 | | Aug 2026 | 160 | 0.63% | 5 | 190 | 0.75% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Howard & Co’s and Voyle & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howard & Co**: Measured on the search terms “howard & co”, “howard and co”, “howard and co kapiti”, “howard&co” and “howardandco”, summed into one figure. - **Voyle & Co**: Measured on the search terms “voyle & co”, “voyle and co” and “voyle and co kapiti”, summed into one figure. - [Howard & Co profile](/demand/nz/brands/howard-co) - [Voyle & Co profile](/demand/nz/brands/voyle-co) - [All kapiti real estate agencies in New Zealand](/demand/nz/categories/nz-kapiti-real-estate-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Howard & Co or Voyle & Co? In August 2026, Voyle & Co had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Voyle & Co was estimated to have 190 branded searches compared to Howard & Co’s 160, and held a 0.75% Share of Search versus Howard & Co’s 0.63%. ## Cite this page Brandwave. "Howard & Co vs Voyle & Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/howard-co-vs-voyle-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/howard-co-vs-voyle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.