--- title: "Howard & Co vs Tommy’s Real Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Howard & Co or Tommy’s Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/howard-co-vs-tommys-real-estate" publisher: "Brandwave" --- # Howard & Co vs Tommy’s Real Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, Howard & Co or Tommy’s Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howard & Co and Tommy’s Real Estate - **Competitive set**: Kapiti real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Howard & Co Share of Search**: 0.63% - **Tommy’s Real Estate Share of Search**: 5.7% ## Which is more popular in search, Howard & Co or Tommy’s Real Estate? - In August 2026, Tommy’s Real Estate had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Tommy’s Real Estate was estimated to have 1.4K branded searches compared to Howard & Co’s 160, and held a 5.7% Share of Search versus Howard & Co’s 0.63%. - Tommy’s Real Estate was ahead of Howard & Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Howard & Co’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 0.94% to 0.63%, and its estimated monthly branded searches moved from 310 to 160. - Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 1.7K to 1.4K. ## How did search popularity change for New Zealand kapiti real estate agencies in August 2026? - In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%. - Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026. - Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026. ## Month by month | Month | Howard & Co estimated searches | Howard & Co Share of Search | Howard & Co rank | Tommy’s Real Estate estimated searches | Tommy’s Real Estate Share of Search | Tommy’s Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 0.94% | 4 | 1.7K | 5.1% | 2 | | Nov 2025 | 220 | 0.69% | 5 | 1.5K | 4.6% | 2 | | Dec 2025 | 200 | 0.85% | 4 | 1.1K | 4.6% | 2 | | Jan 2026 | 310 | 1.1% | 5 | 1.4K | 5.1% | 2 | | Feb 2026 | 270 | 0.87% | 5 | 1.9K | 6.1% | 2 | | Mar 2026 | 250 | 0.79% | 5 | 1.6K | 5.1% | 2 | | Apr 2026 | 180 | 0.72% | 5 | 1.4K | 5.7% | 2 | | May 2026 | 210 | 0.78% | 5 | 1.4K | 5.3% | 2 | | Jun 2026 | 150 | 0.62% | 5 | 1.3K | 5.3% | 2 | | Jul 2026 | 130 | 0.56% | 5 | 1.3K | 5.4% | 2 | | Aug 2026 | 160 | 0.63% | 5 | 1.4K | 5.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Howard & Co’s and Tommy’s Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howard & Co**: Measured on the search terms “howard & co”, “howard and co”, “howard and co kapiti”, “howard&co” and “howardandco”, summed into one figure. - **Tommy’s Real Estate**: Measured on the search terms “tommy's real estate”, “tommy's real estate kapiti”, “tommy's real estate new zealand”, “tommy's real estate nz”, “tommy's wellington”, “tommys real estate”, “tommys real estate kapiti”, “tommys wellington” and “tommys.co.nz”, summed into one figure. - [Howard & Co profile](/demand/nz/brands/howard-co) - [Tommy’s Real Estate profile](/demand/nz/brands/tommys-real-estate) - [All kapiti real estate agencies in New Zealand](/demand/nz/categories/nz-kapiti-real-estate-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Howard & Co or Tommy’s Real Estate? In August 2026, Tommy’s Real Estate had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Tommy’s Real Estate was estimated to have 1.4K branded searches compared to Howard & Co’s 160, and held a 5.7% Share of Search versus Howard & Co’s 0.63%. ## Cite this page Brandwave. "Howard & Co vs Tommy’s Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/howard-co-vs-tommys-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/howard-co-vs-tommys-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.