--- title: "Howard & Co vs Ray White: Which is searched more in New Zealand?" description: "Is Howard & Co or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/howard-co-vs-ray-white" publisher: "Brandwave" --- # Howard & Co vs Ray White: Which is searched more in New Zealand? Is Howard & Co or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howard & Co and Ray White - **Competitive set**: Kapiti real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Howard & Co Share of Search**: 1.9% - **Ray White Share of Search**: 26.4% ## Is Howard & Co or Ray White more popular in search? - In September 2026, Ray White had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Howard & Co had 10. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Howard & Co accounted for 1.9%. - Ray White was ahead of Howard & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Howard & Co’s share of searches among kapiti real estate agencies in New Zealand moved from 4.2% to 1.9%, and its estimated monthly branded searches moved from 30 to 10. - Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand moved from 29.6% to 26.4%, and its estimated monthly branded searches moved from 210 to 140. ## Top kapiti real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Ray White was mentioned in two out of three: in two of the three ChatGPT answers. Howard & Co did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 2 of 3 | 2 of 3 | | Tommy’s Real Estate | 2nd | 2 of 3 | 2 of 3 | | Bayleys | 3rd | 2 of 3 | 2 of 3 | | Voyle & Co | Not ranked | 1 of 3 | 1 of 3 | | Howard & Co | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about kapiti real estate agencies - Asked ChatGPT "Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?": 1. Voyle & Co - Asked ChatGPT "What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?": 1. Ray White, 2. Tommy’s Real Estate, 3. Bayleys - Asked ChatGPT "What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?": 1. Ray White, 2. Tommy’s Real Estate, 3. Bayleys Not named in any answer: Howard & Co and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kapiti real estate agencies in September 2026? - In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches. - In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%. - In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%. ## Month by month | Month | Howard & Co estimated searches | Howard & Co Share of Search | Howard & Co rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 4.2% | 5 | 210 | 29.6% | 1 | | Nov 2025 | 20 | 3.3% | 5 | 210 | 34.4% | 1 | | Dec 2025 | 20 | 4.3% | 5 | 110 | 23.4% | 2 | | Jan 2026 | 20 | 2.9% | 5 | 140 | 20.3% | 3 | | Feb 2026 | 10 | 1.5% | 6 | 170 | 25.4% | 2 | | Mar 2026 | 20 | 2.7% | 5 | 170 | 23.3% | 2 | | Apr 2026 | 10 | 1.7% | 5 | 170 | 28.8% | 1 | | May 2026 | 20 | 3.4% | 5 | 140 | 24.1% | 2 | | Jun 2026 | 30 | 5.6% | 5 | 110 | 20.4% | 3 | | Jul 2026 | 20 | 4.3% | 5 | 110 | 23.4% | 2 | | Aug 2026 | 20 | 3.8% | 6 | 110 | 21.2% | 2 | | Sep 2026 | 10 | 1.9% | 5 | 140 | 26.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Howard & Co’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howard & Co**: Measured on the search terms “howard & co”, “howard and co”, “howard&co”, “howardandco” and “howardco”, summed into one figure. - **Ray White**: Measured on the search term “ray white paraparaumu”. - [Howard & Co profile](/demand/nz/brands/howard-co) - [Ray White profile](/demand/nz/brands/ray-white) - [All kapiti real estate agencies in New Zealand](/demand/nz/locations/kapiti-coast/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Howard & Co or Ray White more popular in search? In September 2026, Ray White had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Howard & Co had 10. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Howard & Co accounted for 1.9%. ## Cite this page Brandwave. "Howard & Co vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/howard-co-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/howard-co-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.