--- title: "Howard & Gannon vs Terry Longley & Son: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Howard & Gannon or Terry Longley & Son? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/howard-and-gannon-vs-terry-longley-and-son" publisher: "Brandwave" --- # Howard & Gannon vs Terry Longley & Son: Which is more popular by branded search in New Zealand? Which is more popular in search, Howard & Gannon or Terry Longley & Son? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howard & Gannon and Terry Longley & Son - **Competitive set**: Hawkes Bay funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Howard & Gannon Share of Search**: 17.2% - **Terry Longley & Son Share of Search**: 4.6% ## Which is more popular in search, Howard & Gannon or Terry Longley & Son? - In August 2026, Howard & Gannon had more branded searches than Terry Longley & Son among hawkes bay funeral directors in New Zealand. Howard & Gannon was estimated to have 520 branded searches compared to Terry Longley & Son’s 140, and held a 17.2% Share of Search versus Terry Longley & Son’s 4.6%. - Howard & Gannon was ahead of Terry Longley & Son in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 12.5% to 17.2%, and its estimated monthly branded searches moved from 340 to 520. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 150 to 140. ## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026? - In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%. - In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%. ## Month by month | Month | Howard & Gannon estimated searches | Howard & Gannon Share of Search | Howard & Gannon rank | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 12.5% | 3 | 150 | 5.5% | 4 | | Nov 2025 | 340 | 15.1% | 3 | 100 | 4.4% | 4 | | Dec 2025 | 280 | 12% | 3 | 80 | 3.4% | 4 | | Jan 2026 | 340 | 11.3% | 3 | 60 | 2% | 4 | | Feb 2026 | 280 | 10.1% | 3 | 80 | 2.9% | 4 | | Mar 2026 | 420 | 15.4% | 3 | 80 | 2.9% | 4 | | Apr 2026 | 220 | 8.8% | 3 | 100 | 4% | 4 | | May 2026 | 280 | 10.7% | 3 | 140 | 5.3% | 4 | | Jun 2026 | 220 | 8.8% | 3 | 220 | 8.8% | 4 | | Jul 2026 | 280 | 9% | 3 | 270 | 8.7% | 4 | | Aug 2026 | 520 | 17.2% | 3 | 140 | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Howard & Gannon’s and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howard & Gannon**: Measured on the search terms “howard & gannon funerals” and “howard and gannon”, summed into one figure. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - [Howard & Gannon profile](/demand/nz/brands/howard-and-gannon) - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [All hawkes bay funeral directors in New Zealand](/demand/nz/categories/nz-hawkes-bay-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Howard & Gannon or Terry Longley & Son? In August 2026, Howard & Gannon had more branded searches than Terry Longley & Son among hawkes bay funeral directors in New Zealand. Howard & Gannon was estimated to have 520 branded searches compared to Terry Longley & Son’s 140, and held a 17.2% Share of Search versus Terry Longley & Son’s 4.6%. ## Cite this page Brandwave. "Howard & Gannon vs Terry Longley & Son: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/howard-and-gannon-vs-terry-longley-and-son This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/howard-and-gannon-vs-terry-longley-and-son. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.