--- title: "Hourglass vs NYX Professional Makeup: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hourglass or NYX Professional Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hourglass-vs-nyx-professional-makeup" publisher: "Brandwave" --- # Hourglass vs NYX Professional Makeup: Which is more popular by branded search in New Zealand? Which is more popular in search, Hourglass or NYX Professional Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and NYX Professional Makeup - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hourglass Share of Search**: 1.7% - **NYX Professional Makeup Share of Search**: 2.1% ## Which is more popular in search, Hourglass or NYX Professional Makeup? - In August 2026, NYX Professional Makeup had more branded searches than Hourglass among makeup and cosmetics brands in New Zealand. NYX Professional Makeup was estimated to have 3.5K branded searches compared to Hourglass’ 2.9K, and held a 2.1% Share of Search versus Hourglass’ 1.7%. - The lead changed hands 6 times in the 11 months ending August 2026: Hourglass took it in November 2025, NYX Professional Makeup took it in January 2026, Hourglass took it in February 2026, NYX Professional Makeup took it in April 2026, Hourglass took it in June 2026, NYX Professional Makeup took it in July 2026. - Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 2.6K to 2.9K. - Across the 11 months ending August 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 3K to 3.5K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, NYX Professional Makeup rose from 16th to 15th among makeup and cosmetics brands in New Zealand. - Estimated monthly branded searches for Hourglass in New Zealand rose 11.5% over 11 measured months, from 2.6K to 2.9K in August 2026. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 1.7% | 19 | 3K | 1.9% | 16 | | Nov 2025 | 2.7K | 1.4% | 18 | 2.7K | 1.4% | 19 | | Dec 2025 | 3K | 1.7% | 16 | 2.5K | 1.4% | 19 | | Jan 2026 | 2.7K | 1.9% | 16 | 2.8K | 2% | 15 | | Feb 2026 | 3.8K | 3% | 9 | 2.4K | 1.9% | 16 | | Mar 2026 | 2.8K | 2.1% | 14 | 2.6K | 1.9% | 16 | | Apr 2026 | 2.7K | 2% | 16 | 3.3K | 2.4% | 14 | | May 2026 | 2.8K | 1.9% | 16 | 3K | 2% | 15 | | Jun 2026 | 3.4K | 2.3% | 15 | 3K | 2% | 16 | | Jul 2026 | 2.9K | 1.7% | 18 | 3.1K | 1.8% | 16 | | Aug 2026 | 2.9K | 1.7% | 18 | 3.5K | 2.1% | 15 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass cosmetics”, “hourglass cosmetics vanish seamless finish foundation stick”, “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass mascara nz”, “hourglass nz”, “hourglass tubing mascara”, “hourglass unlocked instant extensions mascara” and “hourglass unlocked mascara”, summed into one figure. - **NYX Professional Makeup**: Measured on the search terms “nyx cosmetics”, “nyx cosmetics brow gel”, “nyx cosmetics brow pencil”, “nyx cosmetics eyebrow gel”, “nyx cosmetics eyebrow pencil”, “nyx cosmetics eyeliner”, “nyx cosmetics highlighter”, “nyx cosmetics jumbo eye pencil”, “nyx cosmetics liner”, “nyx cosmetics makeup”, “nyx cosmetics micro brow pencil”, “nyx cosmetics nz”, “nyx cosmetics primer”, “nyx cosmetics setting spray”, “nyx cosmetics wonder stick”, “nyx jumbo eye pencil”, “nyx lip liner”, “nyx makeup”, “nyx primer” and “nyx setting spray”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [NYX Professional Makeup profile](/demand/nz/brands/nyx-professional-makeup) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hourglass or NYX Professional Makeup? In August 2026, NYX Professional Makeup had more branded searches than Hourglass among makeup and cosmetics brands in New Zealand. NYX Professional Makeup was estimated to have 3.5K branded searches compared to Hourglass’ 2.9K, and held a 2.1% Share of Search versus Hourglass’ 1.7%. ## Cite this page Brandwave. "Hourglass vs NYX Professional Makeup: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hourglass-vs-nyx-professional-makeup This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hourglass-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.