--- title: "Hourglass vs Nude by Nature: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hourglass or Nude by Nature? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hourglass-vs-nude-by-nature" publisher: "Brandwave" --- # Hourglass vs Nude by Nature: Which is more popular by branded search in New Zealand? Which is more popular in search, Hourglass or Nude by Nature? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and Nude by Nature - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hourglass Share of Search**: 1.7% - **Nude by Nature Share of Search**: 1.9% ## Which is more popular in search, Hourglass or Nude by Nature? - In August 2026, Hourglass and Nude by Nature were level on Share of Search among makeup and cosmetics brands in New Zealand, with an estimated 2.9K versus 3.2K branded searches, at 1.7% and 1.9% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Nude by Nature took it in November 2025, Hourglass took it in December 2025, Nude by Nature took it in July 2026. - Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 2.6K to 2.9K. - Across the 11 months ending August 2026, Nude by Nature’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 2.5K to 3.2K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - Estimated monthly branded searches for Nude by Nature in New Zealand rose 26.6% over 11 measured months, from 2.5K to 3.2K in August 2026. - Estimated monthly branded searches for Hourglass in New Zealand rose 11.5% over 11 measured months, from 2.6K to 2.9K in August 2026. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Nude by Nature estimated searches | Nude by Nature Share of Search | Nude by Nature rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 1.7% | 19 | 2.5K | 1.6% | 20 | | Nov 2025 | 2.7K | 1.4% | 18 | 3K | 1.6% | 17 | | Dec 2025 | 3K | 1.7% | 16 | 2.6K | 1.5% | 17 | | Jan 2026 | 2.7K | 1.9% | 16 | 2.4K | 1.7% | 18 | | Feb 2026 | 3.8K | 3% | 9 | 1.9K | 1.5% | 19 | | Mar 2026 | 2.8K | 2.1% | 14 | 2.2K | 1.6% | 19 | | Apr 2026 | 2.7K | 2% | 16 | 2.6K | 1.9% | 17 | | May 2026 | 2.8K | 1.9% | 16 | 2.7K | 1.8% | 17 | | Jun 2026 | 3.4K | 2.3% | 15 | 2.4K | 1.6% | 20 | | Jul 2026 | 2.9K | 1.7% | 18 | 3K | 1.8% | 17 | | Aug 2026 | 2.9K | 1.7% | 18 | 3.2K | 1.9% | 17 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and Nude by Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass cosmetics”, “hourglass cosmetics vanish seamless finish foundation stick”, “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass mascara nz”, “hourglass nz”, “hourglass tubing mascara”, “hourglass unlocked instant extensions mascara” and “hourglass unlocked mascara”, summed into one figure. - **Nude by Nature**: Measured on the search terms “nude by nature”, “nude by nature blush”, “nude by nature concealer”, “nude by nature cosmetics”, “nude by nature foundation”, “nude by nature lipstick”, “nude by nature makeup”, “nude by nature mascara”, “nude by nature mineral powder”, “nude by nature nz” and “nude by nature skin tint”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [Nude by Nature profile](/demand/nz/brands/nude-by-nature) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hourglass or Nude by Nature? In August 2026, Hourglass and Nude by Nature were level on Share of Search among makeup and cosmetics brands in New Zealand, with an estimated 2.9K versus 3.2K branded searches, at 1.7% and 1.9% estimated Share of Search. ## Cite this page Brandwave. "Hourglass vs Nude by Nature: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hourglass-vs-nude-by-nature This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hourglass-vs-nude-by-nature. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.