--- title: "Hourglass vs Morphe: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hourglass or Morphe? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hourglass-vs-morphe" publisher: "Brandwave" --- # Hourglass vs Morphe: Which is more popular by branded search in New Zealand? Which is more popular in search, Hourglass or Morphe? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and Morphe - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hourglass Share of Search**: 1.7% - **Morphe Share of Search**: 1.4% ## Which is more popular in search, Hourglass or Morphe? - In August 2026, Hourglass had more branded searches than Morphe among makeup and cosmetics brands in New Zealand. Hourglass was estimated to have 2.9K branded searches compared to Morphe’s 2.4K, and held a 1.7% Share of Search versus Morphe’s 1.4%. - Hourglass was ahead of Morphe in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 2.6K to 2.9K. - Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 2K to 2.4K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Morphe rose from 21st to 20th among makeup and cosmetics brands in New Zealand. - Estimated monthly branded searches for Hourglass in New Zealand rose 11.5% over 11 measured months, from 2.6K to 2.9K in August 2026. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 1.7% | 19 | 2K | 1.3% | 22 | | Nov 2025 | 2.7K | 1.4% | 18 | 2.1K | 1.1% | 21 | | Dec 2025 | 3K | 1.7% | 16 | 2.4K | 1.4% | 20 | | Jan 2026 | 2.7K | 1.9% | 16 | 1.8K | 1.3% | 20 | | Feb 2026 | 3.8K | 3% | 9 | 1.6K | 1.3% | 21 | | Mar 2026 | 2.8K | 2.1% | 14 | 1.6K | 1.2% | 21 | | Apr 2026 | 2.7K | 2% | 16 | 1.7K | 1.3% | 21 | | May 2026 | 2.8K | 1.9% | 16 | 1.8K | 1.2% | 24 | | Jun 2026 | 3.4K | 2.3% | 15 | 2.1K | 1.4% | 22 | | Jul 2026 | 2.9K | 1.7% | 18 | 2.3K | 1.4% | 21 | | Aug 2026 | 2.9K | 1.7% | 18 | 2.4K | 1.4% | 20 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass cosmetics”, “hourglass cosmetics vanish seamless finish foundation stick”, “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass mascara nz”, “hourglass nz”, “hourglass tubing mascara”, “hourglass unlocked instant extensions mascara” and “hourglass unlocked mascara”, summed into one figure. - **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye brushes”, “morphe eye palette”, “morphe eyeshadow palette”, “morphe foundation”, “morphe lipstick”, “morphe makeup”, “morphe mascara”, “morphe nz”, “morphe palette” and “morphe setting spray”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [Morphe profile](/demand/nz/brands/morphe) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hourglass or Morphe? In August 2026, Hourglass had more branded searches than Morphe among makeup and cosmetics brands in New Zealand. Hourglass was estimated to have 2.9K branded searches compared to Morphe’s 2.4K, and held a 1.7% Share of Search versus Morphe’s 1.4%. ## Cite this page Brandwave. "Hourglass vs Morphe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hourglass-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hourglass-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.