--- title: "Hourglass vs Kylie Cosmetics: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hourglass or Kylie Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hourglass-vs-kylie-cosmetics" publisher: "Brandwave" --- # Hourglass vs Kylie Cosmetics: Which is more popular by branded search in New Zealand? Which is more popular in search, Hourglass or Kylie Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hourglass and Kylie Cosmetics - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hourglass Share of Search**: 1.7% - **Kylie Cosmetics Share of Search**: 0.54% ## Which is more popular in search, Hourglass or Kylie Cosmetics? - In August 2026, Hourglass had more branded searches than Kylie Cosmetics among makeup and cosmetics brands in New Zealand. Hourglass was estimated to have 2.9K branded searches compared to Kylie Cosmetics’ 910, and held a 1.7% Share of Search versus Kylie Cosmetics’ 0.54%. - The lead changed hands once in the 11 months ending August 2026: Hourglass took it in November 2025. - Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 2.6K to 2.9K. - Across the 11 months ending August 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.7% to 0.54%, and its estimated monthly branded searches moved from 2.6K to 910. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - Estimated monthly branded searches for Hourglass in New Zealand rose 11.5% over 11 measured months, from 2.6K to 2.9K in August 2026. - Estimated monthly branded searches for Kylie Cosmetics in New Zealand fell 65.3% over 11 measured months, from 2.6K to 910 in August 2026. ## Month by month | Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | Kylie Cosmetics estimated searches | Kylie Cosmetics Share of Search | Kylie Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 1.7% | 19 | 2.6K | 1.7% | 18 | | Nov 2025 | 2.7K | 1.4% | 18 | 1.3K | 0.7% | 27 | | Dec 2025 | 3K | 1.7% | 16 | 1.3K | 0.76% | 25 | | Jan 2026 | 2.7K | 1.9% | 16 | 1.8K | 1.3% | 22 | | Feb 2026 | 3.8K | 3% | 9 | 2.3K | 1.8% | 18 | | Mar 2026 | 2.8K | 2.1% | 14 | 1.3K | 0.97% | 25 | | Apr 2026 | 2.7K | 2% | 16 | 1K | 0.75% | 27 | | May 2026 | 2.8K | 1.9% | 16 | 2.2K | 1.5% | 21 | | Jun 2026 | 3.4K | 2.3% | 15 | 2.4K | 1.6% | 21 | | Jul 2026 | 2.9K | 1.7% | 18 | 980 | 0.58% | 30 | | Aug 2026 | 2.9K | 1.7% | 18 | 910 | 0.54% | 30 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hourglass’ and Kylie Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hourglass**: Measured on the search terms “hourglass cosmetics”, “hourglass cosmetics vanish seamless finish foundation stick”, “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass mascara nz”, “hourglass nz”, “hourglass tubing mascara”, “hourglass unlocked instant extensions mascara” and “hourglass unlocked mascara”, summed into one figure. - **Kylie Cosmetics**: Measured on the search terms “kylie cosmetics”, “kylie cosmetics lip kit”, “kylie cosmetics makeup” and “kylie cosmetics nz”, summed into one figure. - [Hourglass profile](/demand/nz/brands/hourglass) - [Kylie Cosmetics profile](/demand/nz/brands/kylie-cosmetics) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hourglass or Kylie Cosmetics? In August 2026, Hourglass had more branded searches than Kylie Cosmetics among makeup and cosmetics brands in New Zealand. Hourglass was estimated to have 2.9K branded searches compared to Kylie Cosmetics’ 910, and held a 1.7% Share of Search versus Kylie Cosmetics’ 0.54%. ## Cite this page Brandwave. "Hourglass vs Kylie Cosmetics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hourglass-vs-kylie-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hourglass-vs-kylie-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.