---
title: "HouGarden vs realestate.co.nz: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HouGarden or realestate.co.nz? Compare estimated monthly branded-search demand and Share of Search inside the Property Websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hougarden-vs-realestate-co-nz"
publisher: "Brandwave"
---

# HouGarden vs realestate.co.nz: Which is more popular by branded search in New Zealand?

Which is more popular in search, HouGarden or realestate.co.nz? Compare estimated monthly branded-search demand and Share of Search inside the Property Websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HouGarden and realestate.co.nz
- **Competitive set**: Property Websites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HouGarden Share of Search**: 0.39%
- **realestate.co.nz Share of Search**: 3%

## Which is more popular in search, HouGarden or realestate.co.nz?

- In August 2026, realestate.co.nz had more branded searches than HouGarden among property websites in New Zealand. realestate.co.nz was estimated to have 14.8K branded searches compared to HouGarden’s 1.9K, and held a 3% Share of Search versus HouGarden’s 0.39%.
- realestate.co.nz was ahead of HouGarden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HouGarden’s estimated Share of Search among property websites in New Zealand moved from 0.36% to 0.39%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand moved from 1.9% to 3%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

## How did search popularity change for New Zealand property websites in August 2026?

- realestate.co.nz’s estimated Share of Search among property websites in New Zealand has gained ground for 3 months in a row, from 1.6% to 3% in August 2026.

## Month by month

| Month | HouGarden estimated searches | HouGarden Share of Search | HouGarden rank | realestate.co.nz estimated searches | realestate.co.nz Share of Search | realestate.co.nz rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.36% | 6 | 9.9K | 1.9% | 5 |
| Nov 2025 | 1.9K | 0.35% | 6 | 8.1K | 1.5% | 5 |
| Dec 2025 | 1K | 0.23% | 6 | 6.6K | 1.5% | 5 |
| Jan 2026 | 1.6K | 0.31% | 6 | 9.9K | 1.9% | 5 |
| Feb 2026 | 1.9K | 0.36% | 6 | 12.1K | 2.3% | 5 |
| Mar 2026 | 1.9K | 0.36% | 6 | 12.1K | 2.3% | 5 |
| Apr 2026 | 1.6K | 0.33% | 6 | 8.1K | 1.7% | 5 |
| May 2026 | 1.6K | 0.32% | 6 | 8.1K | 1.6% | 5 |
| Jun 2026 | 1.6K | 0.35% | 6 | 8.1K | 1.8% | 5 |
| Jul 2026 | 1.6K | 0.36% | 6 | 12.1K | 2.7% | 5 |
| Aug 2026 | 1.9K | 0.39% | 6 | 14.8K | 3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HouGarden’s and realestate.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HouGarden**: Measured on the search term “HouGarden”.
- **realestate.co.nz**: Measured on the search terms “realestate co nz homes for sale” and “realestate.co.nz”, summed into one figure.

- [HouGarden profile](/demand/nz/brands/hougarden)
- [realestate.co.nz profile](/demand/nz/brands/realestate-co-nz)
- [All property websites in New Zealand](/demand/nz/categories/nz-property-websites): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HouGarden or realestate.co.nz?

In August 2026, realestate.co.nz had more branded searches than HouGarden among property websites in New Zealand. realestate.co.nz was estimated to have 14.8K branded searches compared to HouGarden’s 1.9K, and held a 3% Share of Search versus HouGarden’s 0.39%.

## Cite this page

Brandwave. "HouGarden vs realestate.co.nz: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hougarden-vs-realestate-co-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hougarden-vs-realestate-co-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.