--- title: "Hotjar vs Plausible Analytics: Which is searched more in New Zealand?" description: "Is Hotjar or Plausible Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hotjar-vs-plausible-analytics" publisher: "Brandwave" --- # Hotjar vs Plausible Analytics: Which is searched more in New Zealand? Is Hotjar or Plausible Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and Plausible Analytics - **Competitive set**: Web analytics tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 2.6% - **Plausible Analytics Share of Search**: 0.19% ## Is Hotjar or Plausible Analytics more popular in search? - In September 2026, Hotjar had more branded searches than Plausible Analytics among web analytics tools in New Zealand. Hotjar had about 280 branded searches, while Plausible Analytics had 20. Hotjar made up 2.6% of all web analytics tool searches we track, and Plausible Analytics accounted for 0.19%. - Hotjar was ahead of Plausible Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools in New Zealand moved from 5.7% to 2.6%, and its estimated monthly branded searches moved from 620 to 280. - Across the 12 months ending September 2026, Plausible Analytics’ share of searches among web analytics tools in New Zealand moved from 0.28% to 0.19%, and its estimated monthly branded searches moved from 30 to 20. ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plausible Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hotjar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plausible Analytics was listed before Hotjar in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible Analytics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adobe Analytics | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hotjar | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixpanel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Amplitude | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | PostHog | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. PostHog - Asked ChatGPT "What are the best web analytics tools in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Microsoft Clarity, 4. Plausible Analytics, 5. Adobe Analytics, 6. Hotjar - Asked ChatGPT "What's the best web analytics tool in New Zealand for a marketing team?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. Hotjar, 5. Adobe Analytics - Searched Google, AI Overview "best web analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. Plausible Analytics, 5. Mixpanel, 6. Amplitude, 7. Adobe Analytics - Searched Google, AI Overview "website analytics software": 1. Google Analytics, 2. Matomo, 3. Adobe Analytics, 4. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand web analytics tools in September 2026? - In September 2026, Plausible Analytics fell from 8th to 9th among web analytics tools in New Zealand. - Estimated monthly branded searches for Hotjar in New Zealand fell 54.8% over 12 measured months, from 620 to 280 in September 2026. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Plausible Analytics estimated searches | Plausible Analytics Share of Search | Plausible Analytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 620 | 5.7% | 2 | 30 | 0.28% | 9 | | Nov 2025 | 610 | 5.5% | 2 | 20 | 0.18% | 8 | | Dec 2025 | 340 | 4.6% | 3 | 20 | 0.27% | 9 | | Jan 2026 | 420 | 4.7% | 4 | 40 | 0.45% | 7 | | Feb 2026 | 350 | 3.9% | 4 | 20 | 0.23% | 9 | | Mar 2026 | 290 | 2.3% | 4 | 40 | 0.32% | 8 | | Apr 2026 | 300 | 2.9% | 4 | 50 | 0.48% | 7 | | May 2026 | 310 | 3% | 4 | 40 | 0.38% | 8 | | Jun 2026 | 430 | 3.8% | 4 | 70 | 0.61% | 7 | | Jul 2026 | 290 | 2.6% | 4 | 50 | 0.46% | 7 | | Aug 2026 | 280 | 2.6% | 4 | 30 | 0.28% | 8 | | Sep 2026 | 280 | 2.6% | 4 | 20 | 0.19% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and Plausible Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search terms “hotjar”, “hotjar analytics”, “hotjar heatmap” and “hotjar tracking”, summed into one figure. - **Plausible Analytics**: Measured on the search term “plausible analytics”. - [Hotjar profile](/demand/nz/brands/hotjar) - [Plausible Analytics profile](/demand/nz/brands/plausible-analytics) - [All web analytics tools in New Zealand](/demand/nz/categories/nz-web-analytics-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or Plausible Analytics more popular in search? In September 2026, Hotjar had more branded searches than Plausible Analytics among web analytics tools in New Zealand. Hotjar had about 280 branded searches, while Plausible Analytics had 20. Hotjar made up 2.6% of all web analytics tool searches we track, and Plausible Analytics accounted for 0.19%. ## Cite this page Brandwave. "Hotjar vs Plausible Analytics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotjar-vs-plausible-analytics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotjar-vs-plausible-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.