---
title: "Hotels.com vs Wotif: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hotels.com or Wotif? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hotels-com-vs-wotif"
publisher: "Brandwave"
---

# Hotels.com vs Wotif: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hotels.com or Wotif? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotels.com and Wotif
- **Competitive set**: Online travel booking sites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hotels.com Share of Search**: 0.32%
- **Wotif Share of Search**: 1.5%

## Which is more popular in search, Hotels.com or Wotif?

- In August 2026, Wotif had more branded searches than Hotels.com among online travel booking sites in New Zealand. Wotif was estimated to have 6.1K branded searches compared to Hotels.com’s 1.3K, and held a 1.5% Share of Search versus Hotels.com’s 0.32%.
- Wotif was ahead of Hotels.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hotels.com’s estimated Share of Search among online travel booking sites in New Zealand moved from 0.38% to 0.32%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
- Across the 11 months ending August 2026, Wotif’s estimated Share of Search among online travel booking sites in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 7.5K to 6.1K.

## How did search popularity change for New Zealand online travel booking sites in August 2026?

- Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.

## Month by month

| Month | Hotels.com estimated searches | Hotels.com Share of Search | Hotels.com rank | Wotif estimated searches | Wotif Share of Search | Wotif rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 0.38% | 8 | 7.5K | 2% | 6 |
| Nov 2025 | 1.3K | 0.35% | 8 | 6.7K | 1.8% | 6 |
| Dec 2025 | 1.4K | 0.42% | 8 | 6.7K | 2% | 6 |
| Jan 2026 | 2K | 0.4% | 8 | 10K | 2% | 6 |
| Feb 2026 | 1.9K | 0.46% | 8 | 8.2K | 2% | 6 |
| Mar 2026 | 1.7K | 0.38% | 8 | 6.7K | 1.5% | 6 |
| Apr 2026 | 1.3K | 0.36% | 8 | 6.1K | 1.7% | 6 |
| May 2026 | 1.4K | 0.36% | 8 | 6.1K | 1.5% | 6 |
| Jun 2026 | 1.2K | 0.3% | 8 | 6.1K | 1.5% | 6 |
| Jul 2026 | 1.3K | 0.33% | 8 | 6.1K | 1.5% | 6 |
| Aug 2026 | 1.3K | 0.32% | 8 | 6.1K | 1.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotels.com’s and Wotif’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotels.com**: Measured on the search terms “hotels com”, “Hotels.com”, “Hotels.com New Zealand” and “Hotels.com NZ”, summed into one figure.
- **Wotif**: Measured on the search terms “Wotif”, “Wotif accommodation”, “wotif co nz”, “Wotif New Zealand”, “Wotif NZ”, “wotifcom” and “WotifNZ”, summed into one figure.

- [Hotels.com profile](/demand/nz/brands/hotels-com)
- [Wotif profile](/demand/nz/brands/wotif)
- [All online travel booking sites in New Zealand](/demand/nz/categories/nz-online-travel-booking): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hotels.com or Wotif?

In August 2026, Wotif had more branded searches than Hotels.com among online travel booking sites in New Zealand. Wotif was estimated to have 6.1K branded searches compared to Hotels.com’s 1.3K, and held a 1.5% Share of Search versus Hotels.com’s 0.32%.

## Cite this page

Brandwave. "Hotels.com vs Wotif: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotels-com-vs-wotif

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotels-com-vs-wotif. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.