--- title: "Hotel St Clair vs Scenic Hotel Southern Cross: Which is more popular in New Zealand?" description: "Is Hotel St Clair or Scenic Hotel Southern Cross more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hotel-st-clair-vs-scenic-hotel-southern-cross" publisher: "Brandwave" --- # Hotel St Clair vs Scenic Hotel Southern Cross: Which is more popular in New Zealand? Is Hotel St Clair or Scenic Hotel Southern Cross more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotel St Clair and Scenic Hotel Southern Cross - **Competitive set**: Dunedin hotels - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hotel St Clair Share of Search**: 5.5% - **Scenic Hotel Southern Cross Share of Search**: 22.4% ## Is Hotel St Clair or Scenic Hotel Southern Cross more popular in search? - In October 2026, Scenic Hotel Southern Cross had more branded searches than Hotel St Clair among Dunedin hotels in New Zealand. Scenic Hotel Southern Cross had about 4,080 branded searches, while Hotel St Clair had 1,000. Scenic Hotel Southern Cross made up 22.4% of all Dunedin hotel searches we track, and Hotel St Clair accounted for 5.5%. - Scenic Hotel Southern Cross was ahead of Hotel St Clair in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hotel St Clair’s share of searches among Dunedin hotels in New Zealand moved from 6.7% to 5.5%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending October 2026, Scenic Hotel Southern Cross’ share of searches among Dunedin hotels in New Zealand moved from 25.6% to 22.4%, and its estimated monthly branded searches moved from 5K to 4.1K. ## Top Dunedin hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, Hotel St Clair was mentioned in two out of three: in two of the three ChatGPT answers. Scenic Hotel Southern Cross did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Distinction Dunedin | 1st | 3 of 3 | 3 of 3 | | Ebb Dunedin | 2nd | 2 of 3 | 2 of 3 | | Fable Dunedin | 3rd | 2 of 3 | 2 of 3 | | The Chamberson | 4th | 2 of 3 | 2 of 3 | | Hotel St Clair | 5th | 2 of 3 | 2 of 3 | | Scenic Hotel Southern Cross | Not ranked | 0 of 3 | 0 of 3 | | Kingsgate Hotel Dunedin | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin hotels - Asked ChatGPT "Which hotel should I book in Dunedin, New Zealand?": 1. Distinction Dunedin, 2. The Chamberson, 3. Hotel St Clair - Asked ChatGPT "What are the best hotels in Dunedin, New Zealand?": 1. Ebb Dunedin, 2. Distinction Dunedin, 3. Fable Dunedin, 4. Hotel St Clair, 5. The Chamberson - Asked ChatGPT "What's the best hotel in Dunedin, New Zealand for a city stay?": 1. Distinction Dunedin, 2. Ebb Dunedin, 3. Fable Dunedin Not named in any answer: Scenic Hotel Southern Cross and Kingsgate Hotel Dunedin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin hotels in October 2026? - Estimated monthly branded searches for Hotel St Clair in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026. - Estimated monthly branded searches for Scenic Hotel Southern Cross in New Zealand fell 18.2% over 12 measured months, from 5K to 4.1K in October 2026. ## How has branded search for Hotel St Clair and Scenic Hotel Southern Cross changed in New Zealand over the last 12 months? | Month | Hotel St Clair estimated searches | Hotel St Clair Share of Search | Hotel St Clair rank | Scenic Hotel Southern Cross estimated searches | Scenic Hotel Southern Cross Share of Search | Scenic Hotel Southern Cross rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 6.7% | 6 | 5K | 25.6% | 1 | | Dec 2025 | 1.3K | 6.7% | 6 | 4.9K | 25.3% | 1 | | Jan 2026 | 1.3K | 6.3% | 6 | 5K | 24.2% | 1 | | Feb 2026 | 1.3K | 5.2% | 6 | 6.1K | 24.4% | 1 | | Mar 2026 | 1.3K | 5.8% | 6 | 5K | 22.3% | 1 | | Apr 2026 | 1K | 5.1% | 6 | 5K | 25.7% | 1 | | May 2026 | 880 | 4.8% | 6 | 4.1K | 22.1% | 1 | | Jun 2026 | 720 | 5% | 6 | 2.9K | 19.9% | 2 | | Jul 2026 | 880 | 5.4% | 6 | 4.1K | 25% | 1 | | Aug 2026 | 880 | 4.6% | 6 | 4.1K | 21.4% | 2 | | Sep 2026 | 1K | 5.4% | 6 | 4.2K | 22.6% | 1 | | Oct 2026 | 1K | 5.5% | 6 | 4.1K | 22.4% | 1 | ## How are Hotel St Clair’s and Scenic Hotel Southern Cross’ branded searches counted? Brandwave collects information about searches that people make online using Hotel St Clair’s and Scenic Hotel Southern Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotel St Clair**: Measured on the search term “hotel st clair”. - **Scenic Hotel Southern Cross**: Measured on the search terms “scenic hotel southern cross” and “southern cross hotel dunedin”, summed into one figure. - [Hotel St Clair profile](/demand/nz/brands/hotel-st-clair) - [Scenic Hotel Southern Cross profile](/demand/nz/brands/scenic-hotel-southern-cross) - [All Dunedin hotels in New Zealand](/demand/nz/locations/dunedin/hotels): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotel St Clair or Scenic Hotel Southern Cross more popular in search? In October 2026, Scenic Hotel Southern Cross had more branded searches than Hotel St Clair among Dunedin hotels in New Zealand. Scenic Hotel Southern Cross had about 4,080 branded searches, while Hotel St Clair had 1,000. Scenic Hotel Southern Cross made up 22.4% of all Dunedin hotel searches we track, and Hotel St Clair accounted for 5.5%. ## Cite this page Brandwave. "Hotel St Clair vs Scenic Hotel Southern Cross: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotel-st-clair-vs-scenic-hotel-southern-cross This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotel-st-clair-vs-scenic-hotel-southern-cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.