--- title: "Hotel d'Urville vs The Marlborough: Which is more popular in New Zealand?" description: "Is Hotel d'Urville or The Marlborough more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hotel-durville-vs-the-marlborough-hotel" publisher: "Brandwave" --- # Hotel d'Urville vs The Marlborough: Which is more popular in New Zealand? Is Hotel d'Urville or The Marlborough more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotel d'Urville and The Marlborough - **Competitive set**: Blenheim hotels and accommodation - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hotel d'Urville Share of Search**: 13.1% - **The Marlborough Share of Search**: 2.3% ## Is Hotel d'Urville or The Marlborough more popular in search? - In October 2026, Hotel d'Urville had more branded searches than The Marlborough among Blenheim hotels and accommodation in New Zealand. Hotel d'Urville had about 800 branded searches, while The Marlborough had 140. Hotel d'Urville made up 13.1% of all Blenheim hotels and accommodation searches we track, and The Marlborough accounted for 2.3%. - Hotel d'Urville was ahead of The Marlborough in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hotel d'Urville’s share of searches among Blenheim hotels and accommodation in New Zealand moved from 10.4% to 13.1%, and its estimated monthly branded searches moved from 760 to 800. - Across the 12 months ending October 2026, The Marlborough’s share of searches among Blenheim hotels and accommodation in New Zealand moved from 1.9% to 2.3%, and its estimated monthly branded searches held steady at 140. ## Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, The Marlborough appeared in all three answers. Hotel d'Urville did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | 14th Lane Urban Hotel | 1st | 3 of 3 | 3 of 3 | | The Marlborough | 2nd | 3 of 3 | 3 of 3 | | Carnmore Chateau Marlborough | 3rd | 3 of 3 | 3 of 3 | | Scenic Hotel Marlborough | 4th | 2 of 3 | 2 of 3 | | Hotel d'Urville | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim hotels and accommodation - Asked ChatGPT "Which hotel should I book in Blenheim, New Zealand?": 1. 14th Lane Urban Hotel, 2. The Marlborough, 3. Carnmore Chateau Marlborough - Asked ChatGPT "What are the best hotels in Blenheim, New Zealand?": 1. The Marlborough, 2. 14th Lane Urban Hotel, 3. Carnmore Chateau Marlborough, 4. Scenic Hotel Marlborough - Asked ChatGPT "What's the best hotel in Blenheim, New Zealand for a short stay?": 1. 14th Lane Urban Hotel, 2. Carnmore Chateau Marlborough, 3. The Marlborough, 4. Scenic Hotel Marlborough Not named in any answer: Hotel d'Urville. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026? - In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%. - In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%. ## How has branded search for Hotel d'Urville and The Marlborough changed in New Zealand over the last 12 months? | Month | Hotel d'Urville estimated searches | Hotel d'Urville Share of Search | Hotel d'Urville rank | The Marlborough estimated searches | The Marlborough Share of Search | The Marlborough rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 760 | 10.4% | 3 | 140 | 1.9% | 4 | | Dec 2025 | 1.1K | 13.3% | 3 | 180 | 2.2% | 4 | | Jan 2026 | 1.3K | 14.2% | 3 | 220 | 2.4% | 4 | | Feb 2026 | 1.3K | 16.4% | 3 | 140 | 1.8% | 4 | | Mar 2026 | 1.3K | 15.2% | 3 | 180 | 2.2% | 4 | | Apr 2026 | 1.1K | 15.6% | 3 | 130 | 1.9% | 4 | | May 2026 | 980 | 16.8% | 3 | 80 | 1.4% | 4 | | Jun 2026 | 930 | 16% | 3 | 100 | 1.7% | 4 | | Jul 2026 | 850 | 15.8% | 3 | 100 | 1.9% | 4 | | Aug 2026 | 800 | 13.7% | 3 | 130 | 2.2% | 4 | | Sep 2026 | 650 | 11.8% | 3 | 60 | 1.1% | 4 | | Oct 2026 | 800 | 13.1% | 3 | 140 | 2.3% | 4 | ## How are Hotel d'Urville’s and The Marlborough’s branded searches counted? Brandwave collects information about searches that people make online using Hotel d'Urville’s and The Marlborough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotel d'Urville**: Measured on the search terms “durville hotel blenheim”, “hotel d urville” and “hotel durville”, summed into one figure. - **The Marlborough**: Measured on the search terms “the marlborough hotel” and “the marlborough lodge”, summed into one figure. - [Hotel d'Urville profile](/demand/nz/brands/hotel-durville) - [The Marlborough profile](/demand/nz/brands/the-marlborough-hotel) - [All Blenheim hotels and accommodation in New Zealand](/demand/nz/locations/blenheim/hotels): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotel d'Urville or The Marlborough more popular in search? In October 2026, Hotel d'Urville had more branded searches than The Marlborough among Blenheim hotels and accommodation in New Zealand. Hotel d'Urville had about 800 branded searches, while The Marlborough had 140. Hotel d'Urville made up 13.1% of all Blenheim hotels and accommodation searches we track, and The Marlborough accounted for 2.3%. ## Cite this page Brandwave. "Hotel d'Urville vs The Marlborough: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotel-durville-vs-the-marlborough-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotel-durville-vs-the-marlborough-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.