--- title: "Hotel DeBrett vs M Social Auckland: Which is searched more in New Zealand?" description: "Is Hotel DeBrett or M Social Auckland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hotel-debrett-vs-m-social-auckland" publisher: "Brandwave" --- # Hotel DeBrett vs M Social Auckland: Which is searched more in New Zealand? Is Hotel DeBrett or M Social Auckland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotel DeBrett and M Social Auckland - **Competitive set**: Auckland hotels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hotel DeBrett Share of Search**: 2.3% - **M Social Auckland Share of Search**: 1.9% ## Is Hotel DeBrett or M Social Auckland more popular in search? - In September 2026, Hotel DeBrett had more branded searches than M Social Auckland among Auckland hotels in New Zealand. Hotel DeBrett had about 2,900 branded searches, while M Social Auckland had 2,420. Hotel DeBrett made up 2.3% of all Auckland hotel searches we track, and M Social Auckland accounted for 1.9%. - Hotel DeBrett was ahead of M Social Auckland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotel DeBrett’s share of searches among Auckland hotels in New Zealand moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, M Social Auckland’s share of searches among Auckland hotels in New Zealand moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 2.4K. ## Top Auckland hotels in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hotel DeBrett and M Social Auckland were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hotel DeBrett was listed before M Social Auckland in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hotel Britomart | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Park Hyatt Auckland | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | M Social Auckland | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | InterContinental Auckland | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Hotel DeBrett | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Sofitel Auckland Viaduct Harbour | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Cordis Auckland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Novotel Auckland Airport | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pullman Auckland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SkyCity Grand Hotel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland hotels - Asked ChatGPT "Which hotel should I book in Auckland, New Zealand?": 1. M Social Auckland, 2. Hotel Britomart, 3. Park Hyatt Auckland - Asked ChatGPT "What are the best hotels in Auckland, New Zealand?": 1. Park Hyatt Auckland, 2. Hotel Britomart, 3. InterContinental Auckland, 4. Sofitel Auckland Viaduct Harbour, 5. Hotel DeBrett, 6. M Social Auckland - Asked ChatGPT "What's the best hotel in Auckland, New Zealand for a city stay?": 1. Hotel Britomart, 2. Park Hyatt Auckland, 3. Hotel DeBrett, 4. InterContinental Auckland - Searched Google, AI Overview "auckland airport hotel": named none of the brands we track Not named in any answer: Cordis Auckland, Novotel Auckland Airport, Pullman Auckland and SkyCity Grand Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland hotels in September 2026? - Estimated monthly branded searches for Hotel DeBrett in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Hotel DeBrett estimated searches | Hotel DeBrett Share of Search | Hotel DeBrett rank | M Social Auckland estimated searches | M Social Auckland Share of Search | M Social Auckland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.5% | 8 | 2.4K | 1.7% | 9 | | Nov 2025 | 3.6K | 2.5% | 8 | 2.4K | 1.7% | 9 | | Dec 2025 | 3.6K | 2.8% | 8 | 1.9K | 1.5% | 9 | | Jan 2026 | 4.4K | 3.1% | 7 | 2.4K | 1.7% | 9 | | Feb 2026 | 3.6K | 2.7% | 8 | 2.4K | 1.8% | 9 | | Mar 2026 | 3.6K | 2.5% | 8 | 2.4K | 1.7% | 9 | | Apr 2026 | 2.9K | 2.2% | 8 | 1.9K | 1.5% | 10 | | May 2026 | 2.9K | 2.2% | 8 | 2.4K | 1.8% | 9 | | Jun 2026 | 2.4K | 2% | 8 | 1.9K | 1.6% | 9 | | Jul 2026 | 2.4K | 1.7% | 8 | 1.9K | 1.4% | 10 | | Aug 2026 | 2.9K | 2% | 8 | 2.4K | 1.6% | 9 | | Sep 2026 | 2.9K | 2.3% | 8 | 2.4K | 1.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotel DeBrett’s and M Social Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotel DeBrett**: Measured on the search terms “debrett hotel” and “hotel debrett”, summed into one figure. - **M Social Auckland**: Measured on the search terms “m social auckland” and “m social auckland parking”, summed into one figure. - [Hotel DeBrett profile](/demand/nz/brands/hotel-debrett) - [M Social Auckland profile](/demand/nz/brands/m-social-auckland) - [All Auckland hotels in New Zealand](/demand/nz/locations/auckland/hotels): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotel DeBrett or M Social Auckland more popular in search? In September 2026, Hotel DeBrett had more branded searches than M Social Auckland among Auckland hotels in New Zealand. Hotel DeBrett had about 2,900 branded searches, while M Social Auckland had 2,420. Hotel DeBrett made up 2.3% of all Auckland hotel searches we track, and M Social Auckland accounted for 1.9%. ## Cite this page Brandwave. "Hotel DeBrett vs M Social Auckland: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotel-debrett-vs-m-social-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotel-debrett-vs-m-social-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.