--- title: "Hotel Britomart vs Pullman Auckland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hotel Britomart or Pullman Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hotel-britomart-vs-pullman-auckland" publisher: "Brandwave" --- # Hotel Britomart vs Pullman Auckland: Which is more popular by branded search in New Zealand? Which is more popular in search, Hotel Britomart or Pullman Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotel Britomart and Pullman Auckland - **Competitive set**: Auckland hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hotel Britomart Share of Search**: 10.7% - **Pullman Auckland Share of Search**: 14.9% ## Which is more popular in search, Hotel Britomart or Pullman Auckland? - In August 2026, Pullman Auckland had more branded searches than Hotel Britomart among auckland hotels in New Zealand. Pullman Auckland was estimated to have 23.7K branded searches compared to Hotel Britomart’s 17K, and held a 14.9% Share of Search versus Hotel Britomart’s 10.7%. - Pullman Auckland was ahead of Hotel Britomart in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hotel Britomart’s estimated Share of Search among auckland hotels in New Zealand moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 19K to 17K. - Across the 11 months ending August 2026, Pullman Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 16.7% to 14.9%, and its estimated monthly branded searches moved from 25.4K to 23.7K. ## How did search popularity change for New Zealand auckland hotels in August 2026? - In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%. - In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%. - In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%. ## Month by month | Month | Hotel Britomart estimated searches | Hotel Britomart Share of Search | Hotel Britomart rank | Pullman Auckland estimated searches | Pullman Auckland Share of Search | Pullman Auckland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19K | 12.5% | 4 | 25.4K | 16.7% | 2 | | Nov 2025 | 21K | 13.4% | 4 | 23.4K | 15% | 2 | | Dec 2025 | 17.2K | 12.1% | 4 | 26.7K | 18.8% | 2 | | Jan 2026 | 19.8K | 12.8% | 3 | 26.8K | 17.3% | 2 | | Feb 2026 | 19.8K | 13.9% | 3 | 20.7K | 14.6% | 2 | | Mar 2026 | 21K | 13.3% | 4 | 23.5K | 14.9% | 3 | | Apr 2026 | 18K | 12.8% | 5 | 23.5K | 16.7% | 2 | | May 2026 | 18K | 12.5% | 5 | 25.4K | 17.6% | 2 | | Jun 2026 | 15.5K | 11.6% | 5 | 23.4K | 17.6% | 2 | | Jul 2026 | 15.5K | 10.2% | 5 | 25.4K | 16.6% | 2 | | Aug 2026 | 17K | 10.7% | 5 | 23.7K | 14.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hotel Britomart’s and Pullman Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotel Britomart**: Measured on the search terms “adina hotel britomart”, “hotel britomart”, “hotel britomart breakfast”, “hotel britomart near me”, “hotel britomart new zealand”, “hotel britomart nz”, “hotelbritomart”, “the hotel britomart” and “the libraries hotel britomart”, summed into one figure. - **Pullman Auckland**: Measured on the search terms “pullman auckland”, “pullman auckland breakfast”, “pullman auckland hotel & apartments”, “pullman auckland pool”, “pullman auckland spa”, “pullmanauckland”, “pullmanauckland co nz” and “the pullman auckland”, summed into one figure. - [Hotel Britomart profile](/demand/nz/brands/hotel-britomart) - [Pullman Auckland profile](/demand/nz/brands/pullman-auckland) - [All auckland hotels in New Zealand](/demand/nz/categories/nz-auckland-hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hotel Britomart or Pullman Auckland? In August 2026, Pullman Auckland had more branded searches than Hotel Britomart among auckland hotels in New Zealand. Pullman Auckland was estimated to have 23.7K branded searches compared to Hotel Britomart’s 17K, and held a 14.9% Share of Search versus Hotel Britomart’s 10.7%. ## Cite this page Brandwave. "Hotel Britomart vs Pullman Auckland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotel-britomart-vs-pullman-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotel-britomart-vs-pullman-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.