---
title: "Hotel Britomart vs M Social Auckland: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hotel Britomart or M Social Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hotel-britomart-vs-m-social-auckland"
publisher: "Brandwave"
---

# Hotel Britomart vs M Social Auckland: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hotel Britomart or M Social Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotel Britomart and M Social Auckland
- **Competitive set**: Auckland hotels
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hotel Britomart Share of Search**: 10.7%
- **M Social Auckland Share of Search**: 1.5%

## Which is more popular in search, Hotel Britomart or M Social Auckland?

- In August 2026, Hotel Britomart had more branded searches than M Social Auckland among auckland hotels in New Zealand. Hotel Britomart was estimated to have 17K branded searches compared to M Social Auckland’s 2.4K, and held a 10.7% Share of Search versus M Social Auckland’s 1.5%.
- Hotel Britomart was ahead of M Social Auckland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hotel Britomart’s estimated Share of Search among auckland hotels in New Zealand moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 19K to 17K.
- Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for New Zealand auckland hotels in August 2026?

- In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%.
- In August 2026, M Social Auckland rose from 8th to 7th among auckland hotels in New Zealand.

## Month by month

| Month | Hotel Britomart estimated searches | Hotel Britomart Share of Search | Hotel Britomart rank | M Social Auckland estimated searches | M Social Auckland Share of Search | M Social Auckland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19K | 12.5% | 4 | 2.4K | 1.6% | 7 |
| Nov 2025 | 21K | 13.4% | 4 | 2.5K | 1.6% | 7 |
| Dec 2025 | 17.2K | 12.1% | 4 | 1.9K | 1.4% | 7 |
| Jan 2026 | 19.8K | 12.8% | 3 | 2.4K | 1.6% | 7 |
| Feb 2026 | 19.8K | 13.9% | 3 | 2.4K | 1.7% | 7 |
| Mar 2026 | 21K | 13.3% | 4 | 2.4K | 1.5% | 7 |
| Apr 2026 | 18K | 12.8% | 5 | 1.9K | 1.4% | 8 |
| May 2026 | 18K | 12.5% | 5 | 2.4K | 1.7% | 7 |
| Jun 2026 | 15.5K | 11.6% | 5 | 1.9K | 1.4% | 7 |
| Jul 2026 | 15.5K | 10.2% | 5 | 1.9K | 1.3% | 8 |
| Aug 2026 | 17K | 10.7% | 5 | 2.4K | 1.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotel Britomart’s and M Social Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotel Britomart**: Measured on the search terms “adina hotel britomart”, “hotel britomart”, “hotel britomart breakfast”, “hotel britomart near me”, “hotel britomart new zealand”, “hotel britomart nz”, “hotelbritomart”, “the hotel britomart” and “the libraries hotel britomart”, summed into one figure.
- **M Social Auckland**: Measured on the search terms “m social auckland”, “m social auckland nz” and “m social auckland parking”, summed into one figure.

- [Hotel Britomart profile](/demand/nz/brands/hotel-britomart)
- [M Social Auckland profile](/demand/nz/brands/m-social-auckland)
- [All auckland hotels in New Zealand](/demand/nz/categories/nz-auckland-hotels): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hotel Britomart or M Social Auckland?

In August 2026, Hotel Britomart had more branded searches than M Social Auckland among auckland hotels in New Zealand. Hotel Britomart was estimated to have 17K branded searches compared to M Social Auckland’s 2.4K, and held a 10.7% Share of Search versus M Social Auckland’s 1.5%.

## Cite this page

Brandwave. "Hotel Britomart vs M Social Auckland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hotel-britomart-vs-m-social-auckland

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hotel-britomart-vs-m-social-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.