---
title: "Hot Wheels vs Ravensburger: Which is searched more in New Zealand?"
description: "Is Hot Wheels or Ravensburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hot-wheels-vs-ravensburger"
publisher: "Brandwave"
---

# Hot Wheels vs Ravensburger: Which is searched more in New Zealand?

Is Hot Wheels or Ravensburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hot Wheels and Ravensburger
- **Competitive set**: Toy brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Hot Wheels Share of Search**: 8.8%
- **Ravensburger Share of Search**: 0.48%

## Is Hot Wheels or Ravensburger more popular in search?

- In September 2026, Hot Wheels had more branded searches than Ravensburger among toy brands in New Zealand. Hot Wheels had about 11,000 branded searches, while Ravensburger had 600. Hot Wheels made up 8.8% of all toy brand searches we track, and Ravensburger accounted for 0.48%.
- Hot Wheels was ahead of Ravensburger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hot Wheels’ share of searches among toy brands in New Zealand moved from 9.4% to 8.8%, and its estimated monthly branded searches moved from 11.1K to 11K.
- Across the 12 months ending September 2026, Ravensburger’s share of searches among toy brands in New Zealand moved from 0.4% to 0.48%, and its estimated monthly branded searches moved from 470 to 600.

## Top toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ravensburger was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hot Wheels was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ravensburger was listed before Hot Wheels in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about toy brands

- Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels
- Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix
- Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil
- Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug
- Searched Google, AI Overview "christmas toys nz": named none of the brands we track

Not named in any answer: Barbie, Nerf and Hasbro.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand toy brands in September 2026?

- In September 2026, Hot Wheels gained share of searches among toy brands in New Zealand, from 8.2% to 8.8%.
- In September 2026, Ravensburger fell from 10th to 11th among toy brands in New Zealand.

## Month by month

| Month | Hot Wheels estimated searches | Hot Wheels Share of Search | Hot Wheels rank | Ravensburger estimated searches | Ravensburger Share of Search | Ravensburger rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1K | 9.4% | 3 | 470 | 0.4% | 11 |
| Nov 2025 | 12.3K | 8.1% | 3 | 460 | 0.3% | 12 |
| Dec 2025 | 14.2K | 8.1% | 3 | 600 | 0.34% | 10 |
| Jan 2026 | 10K | 7.2% | 3 | 430 | 0.31% | 11 |
| Feb 2026 | 7.7K | 7.7% | 3 | 320 | 0.32% | 11 |
| Mar 2026 | 8.7K | 8.5% | 3 | 300 | 0.3% | 11 |
| Apr 2026 | 9.3K | 8.4% | 3 | 370 | 0.33% | 11 |
| May 2026 | 8.4K | 7% | 3 | 490 | 0.41% | 11 |
| Jun 2026 | 9.4K | 7.8% | 3 | 460 | 0.38% | 11 |
| Jul 2026 | 9.9K | 8.5% | 3 | 600 | 0.51% | 11 |
| Aug 2026 | 10.9K | 8.2% | 3 | 600 | 0.45% | 10 |
| Sep 2026 | 11K | 8.8% | 3 | 600 | 0.48% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hot Wheels’ and Ravensburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hot Wheels**: Measured on the search terms “custom hot wheels”, “hot wheels”, “hot wheels cars”, “hot wheels city”, “hot wheels display”, “hot wheels garage”, “hot wheels set”, “hot wheels toy”, “hotwheels”, “hotwheels set”, “hotwheels toy” and “hotwheels track”, summed into one figure.
- **Ravensburger**: Measured on the search terms “ravensburger” and “ravensburger puzzle”, summed into one figure.

- [Hot Wheels profile](/demand/nz/brands/hot-wheels)
- [Ravensburger profile](/demand/nz/brands/ravensburger)
- [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hot Wheels or Ravensburger more popular in search?

In September 2026, Hot Wheels had more branded searches than Ravensburger among toy brands in New Zealand. Hot Wheels had about 11,000 branded searches, while Ravensburger had 600. Hot Wheels made up 8.8% of all toy brand searches we track, and Ravensburger accounted for 0.48%.

## Cite this page

Brandwave. "Hot Wheels vs Ravensburger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hot-wheels-vs-ravensburger

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hot-wheels-vs-ravensburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.