--- title: "Horselands vs Saddlery Warehouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Horselands or Saddlery Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/horselands-vs-saddlery-warehouse" publisher: "Brandwave" --- # Horselands vs Saddlery Warehouse: Which is more popular by branded search in New Zealand? Which is more popular in search, Horselands or Saddlery Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Horselands and Saddlery Warehouse - **Competitive set**: Equestrian retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Horselands Share of Search**: 4.5% - **Saddlery Warehouse Share of Search**: 85.2% ## Which is more popular in search, Horselands or Saddlery Warehouse? - In August 2026, Saddlery Warehouse had more branded searches than Horselands among equestrian retailers in New Zealand. Saddlery Warehouse was estimated to have 16.9K branded searches compared to Horselands’ 890, and held an 85.2% Share of Search versus Horselands’ 4.5%. - Saddlery Warehouse was ahead of Horselands in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand moved from 7.4% to 4.5%, and its estimated monthly branded searches moved from 1.5K to 890. - Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand moved from 82.7% to 85.2%, and its estimated monthly branded searches moved from 16.6K to 16.9K. ## How did search popularity change for New Zealand equestrian retailers in August 2026? - In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%. - Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026. ## Month by month | Month | Horselands estimated searches | Horselands Share of Search | Horselands rank | Saddlery Warehouse estimated searches | Saddlery Warehouse Share of Search | Saddlery Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 7.4% | 2 | 16.6K | 82.7% | 1 | | Nov 2025 | 1.5K | 6.3% | 2 | 20K | 84.5% | 1 | | Dec 2025 | 1.5K | 6.3% | 2 | 20.3K | 84.1% | 1 | | Jan 2026 | 1.2K | 5.8% | 3 | 16.9K | 83.4% | 1 | | Feb 2026 | 1.1K | 6.4% | 3 | 14K | 81.6% | 1 | | Mar 2026 | 1.1K | 5.2% | 3 | 17.1K | 83.8% | 1 | | Apr 2026 | 1.2K | 5.7% | 3 | 17.4K | 82.7% | 1 | | May 2026 | 1.1K | 5.3% | 3 | 17.1K | 83.8% | 1 | | Jun 2026 | 900 | 4.5% | 3 | 17K | 85% | 1 | | Jul 2026 | 880 | 4.4% | 4 | 17.3K | 86.2% | 1 | | Aug 2026 | 890 | 4.5% | 4 | 16.9K | 85.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Horselands’ and Saddlery Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Horselands**: Measured on the search terms “horselands”, “horselands co nz”, “horselands equestrian”, “horselands near me”, “horselands nz”, “horselands online” and “horselands saddlery”, summed into one figure. - **Saddlery Warehouse**: Measured on the search terms “calf covers saddlery warehouse”, “dog covers saddlery warehouse”, “saddlery warehouse”, “saddlery warehouse boots”, “saddlery warehouse bridles”, “saddlery warehouse calf covers”, “saddlery warehouse covers”, “saddlery warehouse dog covers”, “saddlery warehouse gift voucher”, “saddlery warehouse helmets”, “saddlery warehouse locations”, “saddlery warehouse near me”, “saddlery warehouse new plymouth”, “saddlery warehouse nz”, “saddlery warehouse online”, “saddlery warehouse online shopping”, “saddlery warehouse rugs”, “saddlerywarehouse”, “saddlerywarehouse co nz” and “the saddlery warehouse”, summed into one figure. - [Horselands profile](/demand/nz/brands/horselands) - [Saddlery Warehouse profile](/demand/nz/brands/saddlery-warehouse) - [All equestrian retailers in New Zealand](/demand/nz/categories/nz-equestrian-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Horselands or Saddlery Warehouse? In August 2026, Saddlery Warehouse had more branded searches than Horselands among equestrian retailers in New Zealand. Saddlery Warehouse was estimated to have 16.9K branded searches compared to Horselands’ 890, and held an 85.2% Share of Search versus Horselands’ 4.5%. ## Cite this page Brandwave. "Horselands vs Saddlery Warehouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/horselands-vs-saddlery-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/horselands-vs-saddlery-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.