---
title: "Horizon Research vs Verian: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Horizon Research or Verian? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/horizon-research-vs-verian"
publisher: "Brandwave"
---

# Horizon Research vs Verian: Which is more popular by branded search in New Zealand?

Which is more popular in search, Horizon Research or Verian? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Horizon Research and Verian
- **Competitive set**: Market research companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Horizon Research Share of Search**: 1.2%
- **Verian Share of Search**: 5.7%

## Which is more popular in search, Horizon Research or Verian?

- In August 2026, Verian had more branded searches than Horizon Research among market research companies in New Zealand. Verian was estimated to have 230 branded searches compared to Horizon Research’s 50, and held a 5.7% Share of Search versus Horizon Research’s 1.2%.
- Verian was ahead of Horizon Research in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 100 to 50.
- Across the 11 months ending August 2026, Verian’s estimated Share of Search among market research companies in New Zealand moved from 13.6% to 5.7%, and its estimated monthly branded searches moved from 440 to 230.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.
- In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.

## Month by month

| Month | Horizon Research estimated searches | Horizon Research Share of Search | Horizon Research rank | Verian estimated searches | Verian Share of Search | Verian rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 3.1% | 6 | 440 | 13.6% | 3 |
| Nov 2025 | 150 | 4.1% | 4 | 250 | 6.8% | 3 |
| Dec 2025 | 100 | 3.8% | 5 | 360 | 13.7% | 3 |
| Jan 2026 | 50 | 1.7% | 7 | 240 | 8% | 4 |
| Feb 2026 | 60 | 1.9% | 6 | 250 | 7.9% | 3 |
| Mar 2026 | 70 | 1.8% | 6 | 210 | 5.3% | 3 |
| Apr 2026 | 50 | 1.4% | 6 | 480 | 13% | 3 |
| May 2026 | 50 | 1% | 6 | 520 | 10.4% | 3 |
| Jun 2026 | 50 | 1.1% | 6 | 310 | 6.9% | 3 |
| Jul 2026 | 40 | 1% | 7 | 180 | 4.5% | 3 |
| Aug 2026 | 50 | 1.2% | 6 | 230 | 5.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Horizon Research’s and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Horizon Research**: Measured on the search terms “horizon research”, “horizon research nz”, “horizon research survey” and “horizonresearch”, summed into one figure.
- **Verian**: Measured on the search terms “verian”, “verian market research”, “verian near me”, “verian new zealand”, “verian nz”, “verian research”, “verian survey” and “veriangroup com”, summed into one figure.

- [Horizon Research profile](/demand/nz/brands/horizon-research)
- [Verian profile](/demand/nz/brands/verian)
- [All market research companies in New Zealand](/demand/nz/categories/nz-market-research-companies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Horizon Research or Verian?

In August 2026, Verian had more branded searches than Horizon Research among market research companies in New Zealand. Verian was estimated to have 230 branded searches compared to Horizon Research’s 50, and held a 5.7% Share of Search versus Horizon Research’s 1.2%.

## Cite this page

Brandwave. "Horizon Research vs Verian: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/horizon-research-vs-verian

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/horizon-research-vs-verian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.