---
title: "Horizon Research vs Nielsen: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Horizon Research or Nielsen? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/horizon-research-vs-nielsen"
publisher: "Brandwave"
---

# Horizon Research vs Nielsen: Which is more popular by branded search in New Zealand?

Which is more popular in search, Horizon Research or Nielsen? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Horizon Research and Nielsen
- **Competitive set**: Market research companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Horizon Research Share of Search**: 1.2%
- **Nielsen Share of Search**: 3.5%

## Which is more popular in search, Horizon Research or Nielsen?

- In August 2026, Nielsen had more branded searches than Horizon Research among market research companies in New Zealand. Nielsen was estimated to have 140 branded searches compared to Horizon Research’s 50, and held a 3.5% Share of Search versus Horizon Research’s 1.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Horizon Research took it in November 2025, Nielsen took it in December 2025.
- Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 100 to 50.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 170 to 140.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
- In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
- In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.

## Month by month

| Month | Horizon Research estimated searches | Horizon Research Share of Search | Horizon Research rank | Nielsen estimated searches | Nielsen Share of Search | Nielsen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 3.1% | 6 | 170 | 5.3% | 4 |
| Nov 2025 | 150 | 4.1% | 4 | 130 | 3.5% | 5 |
| Dec 2025 | 100 | 3.8% | 5 | 110 | 4.2% | 4 |
| Jan 2026 | 50 | 1.7% | 7 | 120 | 4% | 5 |
| Feb 2026 | 60 | 1.9% | 6 | 190 | 6% | 4 |
| Mar 2026 | 70 | 1.8% | 6 | 200 | 5.1% | 4 |
| Apr 2026 | 50 | 1.4% | 6 | 160 | 4.3% | 5 |
| May 2026 | 50 | 1% | 6 | 210 | 4.2% | 5 |
| Jun 2026 | 50 | 1.1% | 6 | 130 | 2.9% | 5 |
| Jul 2026 | 40 | 1% | 7 | 170 | 4.3% | 4 |
| Aug 2026 | 50 | 1.2% | 6 | 140 | 3.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Horizon Research’s and Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Horizon Research**: Measured on the search terms “horizon research”, “horizon research nz”, “horizon research survey” and “horizonresearch”, summed into one figure.
- **Nielsen**: Measured on the search terms “nielsen market research”, “nielsen ratings”, “nielsen research” and “nielsen survey”, summed into one figure.

- [Horizon Research profile](/demand/nz/brands/horizon-research)
- [Nielsen profile](/demand/nz/brands/nielsen)
- [All market research companies in New Zealand](/demand/nz/categories/nz-market-research-companies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Horizon Research or Nielsen?

In August 2026, Nielsen had more branded searches than Horizon Research among market research companies in New Zealand. Nielsen was estimated to have 140 branded searches compared to Horizon Research’s 50, and held a 3.5% Share of Search versus Horizon Research’s 1.2%.

## Cite this page

Brandwave. "Horizon Research vs Nielsen: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/horizon-research-vs-nielsen

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/horizon-research-vs-nielsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.