--- title: "Hopgoods vs Urban Oyster Bar: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hopgoods or Urban Oyster Bar? Compare estimated monthly branded-search demand and Share of Search inside the Nelson destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hopgoods-vs-urban-oyster-bar" publisher: "Brandwave" --- # Hopgoods vs Urban Oyster Bar: Which is more popular by branded search in New Zealand? Which is more popular in search, Hopgoods or Urban Oyster Bar? Compare estimated monthly branded-search demand and Share of Search inside the Nelson destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hopgoods and Urban Oyster Bar - **Competitive set**: Nelson destination restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hopgoods Share of Search**: 45.8% - **Urban Oyster Bar Share of Search**: 34.2% ## Which is more popular in search, Hopgoods or Urban Oyster Bar? - In August 2026, Hopgoods had more branded searches than Urban Oyster Bar among nelson destination restaurants in New Zealand. Hopgoods was estimated to have 1.7K branded searches compared to Urban Oyster Bar’s 1.3K, and held a 45.8% Share of Search versus Urban Oyster Bar’s 34.2%. - Hopgoods was ahead of Urban Oyster Bar in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand moved from 49.2% to 45.8%, and its estimated monthly branded searches moved from 2.7K to 1.7K. - Across the 11 months ending August 2026, Urban Oyster Bar’s estimated Share of Search among nelson destination restaurants in New Zealand moved from 34.5% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## How did search popularity change for New Zealand nelson destination restaurants in August 2026? - In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%. - In August 2026, Hopgoods lost estimated Share of Search among nelson destination restaurants in New Zealand, from 47.4% to 45.8%. ## Month by month | Month | Hopgoods estimated searches | Hopgoods Share of Search | Hopgoods rank | Urban Oyster Bar estimated searches | Urban Oyster Bar Share of Search | Urban Oyster Bar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 49.2% | 1 | 1.9K | 34.5% | 2 | | Nov 2025 | 3.6K | 47% | 1 | 2.9K | 37.4% | 2 | | Dec 2025 | 4.7K | 47% | 1 | 3.6K | 36.4% | 2 | | Jan 2026 | 4.9K | 47.3% | 1 | 3.6K | 34.9% | 2 | | Feb 2026 | 4.7K | 47.1% | 1 | 3.6K | 36.4% | 2 | | Mar 2026 | 3.8K | 46.2% | 1 | 2.9K | 35.6% | 2 | | Apr 2026 | 2.5K | 44.7% | 1 | 1.9K | 33.8% | 2 | | May 2026 | 2.1K | 45.1% | 1 | 1.6K | 33.7% | 2 | | Jun 2026 | 1.8K | 45.5% | 1 | 1.3K | 32.2% | 2 | | Jul 2026 | 1.8K | 47.4% | 1 | 1.3K | 33.7% | 2 | | Aug 2026 | 1.7K | 45.8% | 1 | 1.3K | 34.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hopgoods’ and Urban Oyster Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hopgoods**: Measured on the search terms “hopgoods”, “hopgoods menu”, “hopgoods near me”, “hopgoods nelson” and “hopgoods nz”, summed into one figure. - **Urban Oyster Bar**: Measured on the search term “urban oyster bar”. - [Hopgoods profile](/demand/nz/brands/hopgoods) - [Urban Oyster Bar profile](/demand/nz/brands/urban-oyster-bar) - [All nelson destination restaurants in New Zealand](/demand/nz/categories/nz-nelson-restaurants): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hopgoods or Urban Oyster Bar? In August 2026, Hopgoods had more branded searches than Urban Oyster Bar among nelson destination restaurants in New Zealand. Hopgoods was estimated to have 1.7K branded searches compared to Urban Oyster Bar’s 1.3K, and held a 45.8% Share of Search versus Urban Oyster Bar’s 34.2%. ## Cite this page Brandwave. "Hopgoods vs Urban Oyster Bar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hopgoods-vs-urban-oyster-bar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hopgoods-vs-urban-oyster-bar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.