--- title: "Hootsuite vs Sprout Social: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hootsuite or Sprout Social? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hootsuite-vs-sprout-social" publisher: "Brandwave" --- # Hootsuite vs Sprout Social: Which is more popular by branded search in New Zealand? Which is more popular in search, Hootsuite or Sprout Social? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and Sprout Social - **Competitive set**: Social media management tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hootsuite Share of Search**: 8% - **Sprout Social Share of Search**: 8.7% ## Which is more popular in search, Hootsuite or Sprout Social? - In August 2026, Sprout Social had more branded searches than Hootsuite among social media management tools in New Zealand. Sprout Social was estimated to have 400 branded searches compared to Hootsuite’s 370, and held an 8.7% Share of Search versus Hootsuite’s 8%. - The lead changed hands once in the 11 months ending August 2026: Sprout Social took it in August 2026. - Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand moved from 15.5% to 8%, and its estimated monthly branded searches moved from 660 to 370. - Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand moved from 11.7% to 8.7%, and its estimated monthly branded searches moved from 500 to 400. ## How did search popularity change for New Zealand social media management tools in August 2026? - In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%. - In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%. ## Month by month | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 660 | 15.5% | 3 | 500 | 11.7% | 4 | | Nov 2025 | 640 | 14.5% | 3 | 400 | 9.1% | 4 | | Dec 2025 | 430 | 14.7% | 3 | 330 | 11.3% | 4 | | Jan 2026 | 630 | 17% | 3 | 340 | 9.2% | 4 | | Feb 2026 | 550 | 15% | 3 | 410 | 11.2% | 4 | | Mar 2026 | 660 | 15.5% | 3 | 420 | 9.9% | 4 | | Apr 2026 | 500 | 12.8% | 3 | 270 | 6.9% | 5 | | May 2026 | 570 | 13.4% | 3 | 340 | 8% | 4 | | Jun 2026 | 450 | 11.2% | 3 | 330 | 8.2% | 4 | | Jul 2026 | 440 | 11% | 3 | 400 | 10% | 4 | | Aug 2026 | 370 | 8% | 4 | 400 | 8.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hootsuite’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite com”, “hootsuite nz”, “hootsuite pricing”, “hootsuite scheduling”, “hootsuite social media” and “hootsuite social media management”, summed into one figure. - **Sprout Social**: Measured on the search terms “sprout social”, “sprout social pricing”, “sproutsocial”, “sproutsocial com” and “sproutsocial pricing”, summed into one figure. - [Hootsuite profile](/demand/nz/brands/hootsuite) - [Sprout Social profile](/demand/nz/brands/sprout-social) - [All social media management tools in New Zealand](/demand/nz/categories/nz-social-media-management-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hootsuite or Sprout Social? In August 2026, Sprout Social had more branded searches than Hootsuite among social media management tools in New Zealand. Sprout Social was estimated to have 400 branded searches compared to Hootsuite’s 370, and held an 8.7% Share of Search versus Hootsuite’s 8%. ## Cite this page Brandwave. "Hootsuite vs Sprout Social: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hootsuite-vs-sprout-social This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hootsuite-vs-sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.