--- title: "Hootsuite vs SocialPilot: Which is searched more in New Zealand?" description: "Is Hootsuite or SocialPilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hootsuite-vs-socialpilot" publisher: "Brandwave" --- # Hootsuite vs SocialPilot: Which is searched more in New Zealand? Is Hootsuite or SocialPilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and SocialPilot - **Competitive set**: Social media management tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hootsuite Share of Search**: 2.7% - **SocialPilot Share of Search**: 0.57% ## Is Hootsuite or SocialPilot more popular in search? - In September 2026, Hootsuite had more branded searches than SocialPilot among social media management tools in New Zealand. Hootsuite had about 330 branded searches, while SocialPilot had 70. Hootsuite made up 2.7% of all social media management tool searches we track, and SocialPilot accounted for 0.57%. - Hootsuite was ahead of SocialPilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hootsuite’s share of searches among social media management tools in New Zealand moved from 6.3% to 2.7%, and its estimated monthly branded searches moved from 610 to 330. - Across the 12 months ending September 2026, SocialPilot’s share of searches among social media management tools in New Zealand moved from 0.82% to 0.57%, and its estimated monthly branded searches moved from 80 to 70. ## Top social media management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hootsuite appeared in all five answers. SocialPilot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Metricool | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sprout Social | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Later | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Agorapulse | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Planable | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Meta Business Suite | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Sendible | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media management tools - Asked ChatGPT "Which social media management tool should I use in New Zealand?": 1. Buffer, 2. Hootsuite, 3. Later, 4. Metricool - Asked ChatGPT "What are the best social media management tools in New Zealand?": 1. Buffer, 2. Later, 3. Hootsuite, 4. Sprout Social, 5. Agorapulse, 6. Metricool, 7. Planable, 8. Meta Business Suite - Asked ChatGPT "What's the best social media management tool in New Zealand for a small marketing team?": 1. Buffer, 2. Metricool, 3. Planable, 4. Meta Business Suite, 5. Hootsuite - Searched Google, AI Overview "best social media management tool": 1. Buffer, 2. Hootsuite, 3. Sprout Social, 4. Agorapulse, 5. Metricool, 6. Sendible - Searched Google, AI Overview "social media scheduling tools": 1. Buffer, 2. Hootsuite, 3. Sprout Social, 4. Metricool, 5. Later Not named in any answer: Loomly and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand social media management tools in September 2026? - In September 2026, Hootsuite rose from 5th to 4th among social media management tools in New Zealand. - Estimated monthly branded searches for SocialPilot in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026. ## Month by month | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | SocialPilot estimated searches | SocialPilot Share of Search | SocialPilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 6.3% | 4 | 80 | 0.82% | 9 | | Nov 2025 | 600 | 6.1% | 4 | 60 | 0.61% | 10 | | Dec 2025 | 400 | 5.4% | 4 | 60 | 0.81% | 9 | | Jan 2026 | 600 | 6.5% | 4 | 70 | 0.76% | 9 | | Feb 2026 | 480 | 5.2% | 4 | 90 | 0.98% | 9 | | Mar 2026 | 600 | 5.5% | 4 | 100 | 0.91% | 9 | | Apr 2026 | 400 | 3.8% | 4 | 60 | 0.57% | 9 | | May 2026 | 410 | 3.8% | 4 | 60 | 0.55% | 9 | | Jun 2026 | 400 | 3.3% | 4 | 70 | 0.57% | 9 | | Jul 2026 | 390 | 3.2% | 4 | 60 | 0.49% | 9 | | Aug 2026 | 320 | 2.5% | 5 | 60 | 0.47% | 9 | | Sep 2026 | 330 | 2.7% | 4 | 70 | 0.57% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hootsuite’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite scheduling” and “hootsuite social media”, summed into one figure. - **SocialPilot**: Measured on the search terms “social pilot” and “socialpilot”, summed into one figure. - [Hootsuite profile](/demand/nz/brands/hootsuite) - [SocialPilot profile](/demand/nz/brands/socialpilot) - [All social media management tools in New Zealand](/demand/nz/categories/nz-social-media-management-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hootsuite or SocialPilot more popular in search? In September 2026, Hootsuite had more branded searches than SocialPilot among social media management tools in New Zealand. Hootsuite had about 330 branded searches, while SocialPilot had 70. Hootsuite made up 2.7% of all social media management tool searches we track, and SocialPilot accounted for 0.57%. ## Cite this page Brandwave. "Hootsuite vs SocialPilot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hootsuite-vs-socialpilot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hootsuite-vs-socialpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.