---
title: "Hootsuite vs Loomly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hootsuite or Loomly? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hootsuite-vs-loomly"
publisher: "Brandwave"
---

# Hootsuite vs Loomly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hootsuite or Loomly? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hootsuite and Loomly
- **Competitive set**: Social media management tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hootsuite Share of Search**: 8%
- **Loomly Share of Search**: 4.1%

## Which is more popular in search, Hootsuite or Loomly?

- In August 2026, Hootsuite had more branded searches than Loomly among social media management tools in New Zealand. Hootsuite was estimated to have 370 branded searches compared to Loomly’s 190, and held an 8% Share of Search versus Loomly’s 4.1%.
- Hootsuite was ahead of Loomly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand moved from 15.5% to 8%, and its estimated monthly branded searches moved from 660 to 370.
- Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media management tools in New Zealand moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 230 to 190.

## How did search popularity change for New Zealand social media management tools in August 2026?

- In August 2026, Later overtook Loomly to rank 5th among social media management tools in New Zealand, at 5%.
- In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.
- In August 2026, Loomly lost estimated Share of Search among social media management tools in New Zealand, from 4.7% to 4.1%.

## Month by month

| Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | Loomly estimated searches | Loomly Share of Search | Loomly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 660 | 15.5% | 3 | 230 | 5.4% | 5 |
| Nov 2025 | 640 | 14.5% | 3 | 240 | 5.4% | 5 |
| Dec 2025 | 430 | 14.7% | 3 | 160 | 5.5% | 5 |
| Jan 2026 | 630 | 17% | 3 | 190 | 5.1% | 5 |
| Feb 2026 | 550 | 15% | 3 | 180 | 4.9% | 5 |
| Mar 2026 | 660 | 15.5% | 3 | 280 | 6.6% | 5 |
| Apr 2026 | 500 | 12.8% | 3 | 280 | 7.2% | 4 |
| May 2026 | 570 | 13.4% | 3 | 180 | 4.2% | 5 |
| Jun 2026 | 450 | 11.2% | 3 | 230 | 5.7% | 5 |
| Jul 2026 | 440 | 11% | 3 | 190 | 4.7% | 5 |
| Aug 2026 | 370 | 8% | 4 | 190 | 4.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hootsuite’s and Loomly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite com”, “hootsuite nz”, “hootsuite pricing”, “hootsuite scheduling”, “hootsuite social media” and “hootsuite social media management”, summed into one figure.
- **Loomly**: Measured on the search terms “loomly”, “loomly pricing”, “loomly scheduling” and “loomly social media”, summed into one figure.

- [Hootsuite profile](/demand/nz/brands/hootsuite)
- [Loomly profile](/demand/nz/brands/loomly)
- [All social media management tools in New Zealand](/demand/nz/categories/nz-social-media-management-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hootsuite or Loomly?

In August 2026, Hootsuite had more branded searches than Loomly among social media management tools in New Zealand. Hootsuite was estimated to have 370 branded searches compared to Loomly’s 190, and held an 8% Share of Search versus Loomly’s 4.1%.

## Cite this page

Brandwave. "Hootsuite vs Loomly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hootsuite-vs-loomly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hootsuite-vs-loomly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.