---
title: "Honeycomb vs New Relic: Which is searched more in New Zealand?"
description: "Is Honeycomb or New Relic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud observability platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/honeycomb-observability-vs-new-relic"
publisher: "Brandwave"
---

# Honeycomb vs New Relic: Which is searched more in New Zealand?

Is Honeycomb or New Relic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud observability platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honeycomb and New Relic
- **Competitive set**: Cloud observability platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Honeycomb Share of Search**: 0.44%
- **New Relic Share of Search**: 11.5%

## Is Honeycomb or New Relic more popular in search?

- In September 2026, New Relic had more branded searches than Honeycomb among cloud observability platforms in New Zealand. New Relic had about 260 branded searches, while Honeycomb had 10. New Relic made up 11.5% of all cloud observability platform searches we track, and Honeycomb accounted for 0.44%.
- New Relic was ahead of Honeycomb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honeycomb’s share of searches among cloud observability platforms in New Zealand moved from 0.43% to 0.44%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, New Relic’s share of searches among cloud observability platforms in New Zealand moved from 20.6% to 11.5%, and its estimated monthly branded searches moved from 480 to 260.

## Top cloud observability platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Relic appeared in all five answers. Honeycomb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. New Relic was listed before Honeycomb in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Datadog | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dynatrace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Grafana | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| New Relic | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Honeycomb | 5th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about cloud observability platforms

- Asked ChatGPT "Which cloud observability platform should I use in New Zealand?": 1. Datadog, 2. Grafana, 3. Dynatrace, 4. New Relic
- Asked ChatGPT "What are the best cloud observability platforms in New Zealand?": 1. Datadog, 2. Grafana, 3. Dynatrace, 4. New Relic
- Asked ChatGPT "What's the best cloud observability platform in New Zealand for application monitoring?": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana
- Searched Google, AI Overview "best observability platform": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana, 5. Honeycomb
- Searched Google, AI Overview "cloud monitoring tools": 1. Datadog, 2. New Relic, 3. Dynatrace, 4. Grafana

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand cloud observability platforms in September 2026?

- In September 2026, Dynatrace overtook New Relic to rank 3rd among cloud observability platforms in New Zealand, with 11.5% of the searches.
- New Relic’s share of searches among cloud observability platforms in New Zealand has lost ground for 3 months in a row, from 13.8% to 11.5% in September 2026.

## Month by month

| Month | Honeycomb estimated searches | Honeycomb Share of Search | Honeycomb rank | New Relic estimated searches | New Relic Share of Search | New Relic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.43% | 5 | 480 | 20.6% | 3 |
| Nov 2025 | 10 | 0.41% | 5 | 480 | 19.6% | 3 |
| Dec 2025 | 10 | 0.55% | 5 | 260 | 14.3% | 3 |
| Jan 2026 | 10 | 0.51% | 5 | 320 | 16.3% | 3 |
| Feb 2026 | 10 | 0.47% | 5 | 320 | 15% | 3 |
| Mar 2026 | 10 | 0.41% | 5 | 390 | 15.9% | 3 |
| Apr 2026 | 10 | 0.48% | 5 | 260 | 12.5% | 3 |
| May 2026 | 10 | 0.41% | 5 | 260 | 10.6% | 4 |
| Jun 2026 | 10 | 0.43% | 5 | 320 | 13.8% | 3 |
| Jul 2026 | 10 | 0.45% | 5 | 260 | 11.7% | 3 |
| Aug 2026 | 10 | 0.45% | 5 | 260 | 11.6% | 3 |
| Sep 2026 | 10 | 0.44% | 5 | 260 | 11.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honeycomb’s and New Relic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honeycomb**: Measured on the search term “honeycomb observability”.
- **New Relic**: Measured on the search terms “new relic” and “newrelic”, summed into one figure.

- [Honeycomb profile](/demand/nz/brands/honeycomb-observability)
- [New Relic profile](/demand/nz/brands/new-relic)
- [All cloud observability platforms in New Zealand](/demand/nz/categories/nz-cloud-observability-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Honeycomb or New Relic more popular in search?

In September 2026, New Relic had more branded searches than Honeycomb among cloud observability platforms in New Zealand. New Relic had about 260 branded searches, while Honeycomb had 10. New Relic made up 11.5% of all cloud observability platform searches we track, and Honeycomb accounted for 0.44%.

## Cite this page

Brandwave. "Honeycomb vs New Relic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/honeycomb-observability-vs-new-relic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honeycomb-observability-vs-new-relic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
