---
title: "Honey Birdette vs Victoria's Secret: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Honey Birdette or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/honey-birdette-vs-victorias-secret"
publisher: "Brandwave"
---

# Honey Birdette vs Victoria's Secret: Which is more popular by branded search in New Zealand?

Which is more popular in search, Honey Birdette or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honey Birdette and Victoria's Secret
- **Competitive set**: Lingerie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Honey Birdette Share of Search**: 2.4%
- **Victoria's Secret Share of Search**: 5.6%

## Which is more popular in search, Honey Birdette or Victoria's Secret?

- In August 2026, Victoria's Secret had more branded searches than Honey Birdette among lingerie brands in New Zealand. Victoria's Secret was estimated to have 5.7K branded searches compared to Honey Birdette’s 2.4K, and held a 5.6% Share of Search versus Honey Birdette’s 2.4%.
- Victoria's Secret was ahead of Honey Birdette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K.

## How did search popularity change for New Zealand lingerie brands in August 2026?

- Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

## Month by month

| Month | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 2.2% | 6 | 8.4K | 7.8% | 4 |
| Nov 2025 | 2.9K | 1.9% | 6 | 6.9K | 4.6% | 5 |
| Dec 2025 | 2.9K | 2% | 6 | 5.6K | 4% | 5 |
| Jan 2026 | 2.5K | 2.2% | 6 | 4.6K | 4% | 5 |
| Feb 2026 | 2K | 2.1% | 6 | 3.8K | 4% | 5 |
| Mar 2026 | 2.4K | 2.3% | 6 | 4.6K | 4.5% | 5 |
| Apr 2026 | 2.3K | 2.1% | 6 | 6.9K | 6.4% | 4 |
| May 2026 | 2.7K | 2.4% | 6 | 5.6K | 5.1% | 5 |
| Jun 2026 | 2.8K | 2.5% | 6 | 5.6K | 5.1% | 5 |
| Jul 2026 | 2.7K | 2.5% | 6 | 5.6K | 5.3% | 5 |
| Aug 2026 | 2.4K | 2.4% | 6 | 5.7K | 5.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honey Birdette’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honey Birdette**: Measured on the search terms “honey birdette”, “honey birdette au”, “honey birdette bras”, “honey birdette lingerie”, “honey birdette near me”, “honey birdette nz”, “honey birdette online”, “honey birdette sale”, “honey birdette underwear”, “honeybirdette”, “honeybirdette com”, “honeybirdette lingerie” and “honeybirdette nz”, summed into one figure.
- **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lingerie”, “victorias secret lotion”, “victorias secret near me”, “victorias secret nz”, “victorias secret online”, “victorias secret ph”, “victorias secret underwear”, “victoriassecret”, “victoriassecret bras”, “victoriassecret com”, “victoriassecret lingerie”, “victoriassecret nz” and “victoriassecret underwear”, summed into one figure.

- [Honey Birdette profile](/demand/nz/brands/honey-birdette)
- [Victoria's Secret profile](/demand/nz/brands/victorias-secret)
- [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honey Birdette or Victoria's Secret?

In August 2026, Victoria's Secret had more branded searches than Honey Birdette among lingerie brands in New Zealand. Victoria's Secret was estimated to have 5.7K branded searches compared to Honey Birdette’s 2.4K, and held a 5.6% Share of Search versus Honey Birdette’s 2.4%.

## Cite this page

Brandwave. "Honey Birdette vs Victoria's Secret: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/honey-birdette-vs-victorias-secret

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honey-birdette-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.