---
title: "Honey Birdette vs Jockey: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Honey Birdette or Jockey? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/honey-birdette-vs-jockey"
publisher: "Brandwave"
---

# Honey Birdette vs Jockey: Which is more popular by branded search in New Zealand?

Which is more popular in search, Honey Birdette or Jockey? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honey Birdette and Jockey
- **Competitive set**: Lingerie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Honey Birdette Share of Search**: 2.4%
- **Jockey Share of Search**: 1.4%

## Which is more popular in search, Honey Birdette or Jockey?

- In August 2026, Honey Birdette had more branded searches than Jockey among lingerie brands in New Zealand. Honey Birdette was estimated to have 2.4K branded searches compared to Jockey’s 1.4K, and held a 2.4% Share of Search versus Jockey’s 1.4%.
- Honey Birdette was ahead of Jockey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
- Across the 11 months ending August 2026, Jockey’s estimated Share of Search among lingerie brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 1.4K.

## How did search popularity change for New Zealand lingerie brands in August 2026?

Neither Honey Birdette nor Jockey moved beyond provider rounding among lingerie brands in Aug 2026.

## Month by month

| Month | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | Jockey estimated searches | Jockey Share of Search | Jockey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 2.2% | 6 | 1.4K | 1.3% | 7 |
| Nov 2025 | 2.9K | 1.9% | 6 | 1.8K | 1.2% | 7 |
| Dec 2025 | 2.9K | 2% | 6 | 1.6K | 1.1% | 7 |
| Jan 2026 | 2.5K | 2.2% | 6 | 1.2K | 1.1% | 7 |
| Feb 2026 | 2K | 2.1% | 6 | 960 | 1% | 7 |
| Mar 2026 | 2.4K | 2.3% | 6 | 1.2K | 1.1% | 7 |
| Apr 2026 | 2.3K | 2.1% | 6 | 1.4K | 1.3% | 7 |
| May 2026 | 2.7K | 2.4% | 6 | 1.5K | 1.4% | 7 |
| Jun 2026 | 2.8K | 2.5% | 6 | 1.5K | 1.4% | 7 |
| Jul 2026 | 2.7K | 2.5% | 6 | 1.3K | 1.2% | 7 |
| Aug 2026 | 2.4K | 2.4% | 6 | 1.4K | 1.4% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honey Birdette’s and Jockey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honey Birdette**: Measured on the search terms “honey birdette”, “honey birdette au”, “honey birdette bras”, “honey birdette lingerie”, “honey birdette near me”, “honey birdette nz”, “honey birdette online”, “honey birdette sale”, “honey birdette underwear”, “honeybirdette”, “honeybirdette com”, “honeybirdette lingerie” and “honeybirdette nz”, summed into one figure.
- **Jockey**: Measured on the search terms “jockey boxers”, “jockey bras”, “jockey briefs”, “jockey lingerie”, “jockey nz” and “jockey undies”, summed into one figure.

- [Honey Birdette profile](/demand/nz/brands/honey-birdette)
- [Jockey profile](/demand/nz/brands/jockey)
- [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honey Birdette or Jockey?

In August 2026, Honey Birdette had more branded searches than Jockey among lingerie brands in New Zealand. Honey Birdette was estimated to have 2.4K branded searches compared to Jockey’s 1.4K, and held a 2.4% Share of Search versus Jockey’s 1.4%.

## Cite this page

Brandwave. "Honey Birdette vs Jockey: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/honey-birdette-vs-jockey

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honey-birdette-vs-jockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.