---
title: "Honest Chocolat vs Wellington Chocolate Factory: Which is searched more in New Zealand?"
description: "Is Honest Chocolat or Wellington Chocolate Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-wellington-chocolate-factory"
publisher: "Brandwave"
---

# Honest Chocolat vs Wellington Chocolate Factory: Which is searched more in New Zealand?

Is Honest Chocolat or Wellington Chocolate Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honest Chocolat and Wellington Chocolate Factory
- **Competitive set**: Artisan chocolatiers
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Honest Chocolat Share of Search**: 6%
- **Wellington Chocolate Factory Share of Search**: 20.7%

## Is Honest Chocolat or Wellington Chocolate Factory more popular in search?

- In September 2026, Wellington Chocolate Factory had more branded searches than Honest Chocolat among artisan chocolatiers in New Zealand. Wellington Chocolate Factory had about 6,600 branded searches, while Honest Chocolat had 1,900. Wellington Chocolate Factory made up 20.7% of all artisan chocolatier searches we track, and Honest Chocolat accounted for 6%.
- Wellington Chocolate Factory was ahead of Honest Chocolat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honest Chocolat’s share of searches among artisan chocolatiers in New Zealand moved from 4.7% to 6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Wellington Chocolate Factory’s share of searches among artisan chocolatiers in New Zealand moved from 19.4% to 20.7%, and its estimated monthly branded searches held steady at 6.6K.

## Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellington Chocolate Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honest Chocolat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honest Chocolat and Wellington Chocolate Factory were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Foundry Chocolate | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| House of Chocolate | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Lucid Chocolatier | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Honest Chocolat | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Wellington Chocolate Factory | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Bohemein | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ocho | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Devonport Chocolates | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Hogarth Chocolate | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Patagonia Chocolates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about artisan chocolatiers

- Asked ChatGPT "Which artisan chocolatier should I buy in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Honest Chocolat, 4. Wellington Chocolate Factory
- Asked ChatGPT "What are the best artisan chocolatier brands in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Ocho, 4. Wellington Chocolate Factory, 5. Bohemein, 6. Hogarth Chocolate
- Asked ChatGPT "What's the best artisan chocolatier in New Zealand for gift boxes?": 1. House of Chocolate, 2. Bohemein, 3. Wellington Chocolate Factory
- Searched Google, AI Overview "chocolate gifts nz": 1. Honest Chocolat, 2. House of Chocolate, 3. Devonport Chocolates, 4. Ocho
- Searched Google, AI Overview "luxury chocolates nz": 1. Devonport Chocolates, 2. House of Chocolate, 3. Wellington Chocolate Factory

Not named in any answer: Patagonia Chocolates.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand artisan chocolatiers in September 2026?

- In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.
- In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.

## Month by month

| Month | Honest Chocolat estimated searches | Honest Chocolat Share of Search | Honest Chocolat rank | Wellington Chocolate Factory estimated searches | Wellington Chocolate Factory Share of Search | Wellington Chocolate Factory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 4.7% | 6 | 6.6K | 19.4% | 2 |
| Nov 2025 | 1.9K | 4.9% | 6 | 6.6K | 17% | 2 |
| Dec 2025 | 2.4K | 4.9% | 5 | 8.1K | 16.5% | 3 |
| Jan 2026 | 1.9K | 4.9% | 5 | 8.1K | 20.8% | 2 |
| Feb 2026 | 2.4K | 5.5% | 5 | 6.6K | 15.1% | 3 |
| Mar 2026 | 1.9K | 4.6% | 6 | 6.6K | 16% | 3 |
| Apr 2026 | 1.6K | 4.4% | 5 | 6.6K | 18% | 2 |
| May 2026 | 1.6K | 5.3% | 6 | 5.4K | 17.9% | 2 |
| Jun 2026 | 1.3K | 5.3% | 5 | 5.4K | 22.2% | 2 |
| Jul 2026 | 1.9K | 6.6% | 5 | 6.6K | 23% | 2 |
| Aug 2026 | 1.6K | 5.1% | 5 | 5.4K | 17.4% | 3 |
| Sep 2026 | 1.9K | 6% | 5 | 6.6K | 20.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honest Chocolat’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honest Chocolat**: Measured on the search term “honest chocolat”.
- **Wellington Chocolate Factory**: Measured on the search term “wellington chocolate factory”.

- [Honest Chocolat profile](/demand/nz/brands/honest-chocolat)
- [Wellington Chocolate Factory profile](/demand/nz/brands/wellington-chocolate-factory)
- [All artisan chocolatiers in New Zealand](/demand/nz/categories/nz-artisan-chocolatiers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Honest Chocolat or Wellington Chocolate Factory more popular in search?

In September 2026, Wellington Chocolate Factory had more branded searches than Honest Chocolat among artisan chocolatiers in New Zealand. Wellington Chocolate Factory had about 6,600 branded searches, while Honest Chocolat had 1,900. Wellington Chocolate Factory made up 20.7% of all artisan chocolatier searches we track, and Honest Chocolat accounted for 6%.

## Cite this page

Brandwave. "Honest Chocolat vs Wellington Chocolate Factory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-wellington-chocolate-factory

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-wellington-chocolate-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.