--- title: "Honest Chocolat vs Lucid Chocolatier: Which is searched more in New Zealand?" description: "Is Honest Chocolat or Lucid Chocolatier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-lucid-chocolatier" publisher: "Brandwave" --- # Honest Chocolat vs Lucid Chocolatier: Which is searched more in New Zealand? Is Honest Chocolat or Lucid Chocolatier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honest Chocolat and Lucid Chocolatier - **Competitive set**: Artisan chocolatiers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Honest Chocolat Share of Search**: 6% - **Lucid Chocolatier Share of Search**: 0.44% ## Is Honest Chocolat or Lucid Chocolatier more popular in search? - In September 2026, Honest Chocolat had more branded searches than Lucid Chocolatier among artisan chocolatiers in New Zealand. Honest Chocolat had about 1,900 branded searches, while Lucid Chocolatier had 140. Honest Chocolat made up 6% of all artisan chocolatier searches we track, and Lucid Chocolatier accounted for 0.44%. - Honest Chocolat was ahead of Lucid Chocolatier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Honest Chocolat’s share of searches among artisan chocolatiers in New Zealand moved from 4.7% to 6%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Lucid Chocolatier’s share of searches among artisan chocolatiers in New Zealand moved from 0.41% to 0.44%, and its estimated monthly branded searches held steady at 140. ## Top artisan chocolatiers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Honest Chocolat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lucid Chocolatier was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lucid Chocolatier was listed before Honest Chocolat in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Foundry Chocolate | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | House of Chocolate | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Lucid Chocolatier | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Honest Chocolat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wellington Chocolate Factory | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Bohemein | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ocho | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Devonport Chocolates | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Hogarth Chocolate | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Patagonia Chocolates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about artisan chocolatiers - Asked ChatGPT "Which artisan chocolatier should I buy in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Honest Chocolat, 4. Wellington Chocolate Factory - Asked ChatGPT "What are the best artisan chocolatier brands in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Ocho, 4. Wellington Chocolate Factory, 5. Bohemein, 6. Hogarth Chocolate - Asked ChatGPT "What's the best artisan chocolatier in New Zealand for gift boxes?": 1. House of Chocolate, 2. Bohemein, 3. Wellington Chocolate Factory - Searched Google, AI Overview "chocolate gifts nz": 1. Honest Chocolat, 2. House of Chocolate, 3. Devonport Chocolates, 4. Ocho - Searched Google, AI Overview "luxury chocolates nz": 1. Devonport Chocolates, 2. House of Chocolate, 3. Wellington Chocolate Factory Not named in any answer: Patagonia Chocolates. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand artisan chocolatiers in September 2026? - In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%. ## Month by month | Month | Honest Chocolat estimated searches | Honest Chocolat Share of Search | Honest Chocolat rank | Lucid Chocolatier estimated searches | Lucid Chocolatier Share of Search | Lucid Chocolatier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 4.7% | 6 | 140 | 0.41% | 10 | | Nov 2025 | 1.9K | 4.9% | 6 | 140 | 0.36% | 10 | | Dec 2025 | 2.4K | 4.9% | 5 | 260 | 0.53% | 10 | | Jan 2026 | 1.9K | 4.9% | 5 | 140 | 0.36% | 10 | | Feb 2026 | 2.4K | 5.5% | 5 | 110 | 0.25% | 10 | | Mar 2026 | 1.9K | 4.6% | 6 | 720 | 1.7% | 8 | | Apr 2026 | 1.6K | 4.4% | 5 | 320 | 0.87% | 10 | | May 2026 | 1.6K | 5.3% | 6 | 170 | 0.56% | 10 | | Jun 2026 | 1.3K | 5.3% | 5 | 170 | 0.7% | 10 | | Jul 2026 | 1.9K | 6.6% | 5 | 170 | 0.59% | 10 | | Aug 2026 | 1.6K | 5.1% | 5 | 170 | 0.55% | 10 | | Sep 2026 | 1.9K | 6% | 5 | 140 | 0.44% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Honest Chocolat’s and Lucid Chocolatier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honest Chocolat**: Measured on the search term “honest chocolat”. - **Lucid Chocolatier**: Measured on the search term “lucid chocolatier”. - [Honest Chocolat profile](/demand/nz/brands/honest-chocolat) - [Lucid Chocolatier profile](/demand/nz/brands/lucid-chocolatier) - [All artisan chocolatiers in New Zealand](/demand/nz/categories/nz-artisan-chocolatiers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honest Chocolat or Lucid Chocolatier more popular in search? In September 2026, Honest Chocolat had more branded searches than Lucid Chocolatier among artisan chocolatiers in New Zealand. Honest Chocolat had about 1,900 branded searches, while Lucid Chocolatier had 140. Honest Chocolat made up 6% of all artisan chocolatier searches we track, and Lucid Chocolatier accounted for 0.44%. ## Cite this page Brandwave. "Honest Chocolat vs Lucid Chocolatier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-lucid-chocolatier This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-lucid-chocolatier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.