---
title: "Honest Chocolat vs House of Chocolate: Which is searched more in New Zealand?"
description: "Is Honest Chocolat or House of Chocolate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-house-of-chocolate"
publisher: "Brandwave"
---

# Honest Chocolat vs House of Chocolate: Which is searched more in New Zealand?

Is Honest Chocolat or House of Chocolate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honest Chocolat and House of Chocolate
- **Competitive set**: Artisan chocolatiers
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Honest Chocolat Share of Search**: 6%
- **House of Chocolate Share of Search**: 5%

## Is Honest Chocolat or House of Chocolate more popular in search?

- In September 2026, Honest Chocolat had more branded searches than House of Chocolate among artisan chocolatiers in New Zealand. Honest Chocolat had about 1,900 branded searches, while House of Chocolate had 1,600. Honest Chocolat made up 6% of all artisan chocolatier searches we track, and House of Chocolate accounted for 5%.
- The lead changed hands 3 times in the 12 months ending September 2026: Honest Chocolat took it in January 2026, House of Chocolate took it in March 2026, Honest Chocolat took it in July 2026.
- Across the 12 months ending September 2026, Honest Chocolat’s share of searches among artisan chocolatiers in New Zealand moved from 4.7% to 6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among artisan chocolatiers in New Zealand moved from 5.6% to 5%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Honest Chocolat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honest Chocolat was listed before House of Chocolate in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Foundry Chocolate | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| House of Chocolate | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Lucid Chocolatier | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Honest Chocolat | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Wellington Chocolate Factory | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Bohemein | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ocho | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Devonport Chocolates | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Hogarth Chocolate | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Patagonia Chocolates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about artisan chocolatiers

- Asked ChatGPT "Which artisan chocolatier should I buy in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Honest Chocolat, 4. Wellington Chocolate Factory
- Asked ChatGPT "What are the best artisan chocolatier brands in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Ocho, 4. Wellington Chocolate Factory, 5. Bohemein, 6. Hogarth Chocolate
- Asked ChatGPT "What's the best artisan chocolatier in New Zealand for gift boxes?": 1. House of Chocolate, 2. Bohemein, 3. Wellington Chocolate Factory
- Searched Google, AI Overview "chocolate gifts nz": 1. Honest Chocolat, 2. House of Chocolate, 3. Devonport Chocolates, 4. Ocho
- Searched Google, AI Overview "luxury chocolates nz": 1. Devonport Chocolates, 2. House of Chocolate, 3. Wellington Chocolate Factory

Not named in any answer: Patagonia Chocolates.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand artisan chocolatiers in September 2026?

- In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.
- Estimated monthly branded searches for House of Chocolate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Month by month

| Month | Honest Chocolat estimated searches | Honest Chocolat Share of Search | Honest Chocolat rank | House of Chocolate estimated searches | House of Chocolate Share of Search | House of Chocolate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 4.7% | 6 | 1.9K | 5.6% | 5 |
| Nov 2025 | 1.9K | 4.9% | 6 | 2.4K | 6.2% | 5 |
| Dec 2025 | 2.4K | 4.9% | 5 | 2.4K | 4.9% | 6 |
| Jan 2026 | 1.9K | 4.9% | 5 | 1K | 2.6% | 6 |
| Feb 2026 | 2.4K | 5.5% | 5 | 1.6K | 3.7% | 6 |
| Mar 2026 | 1.9K | 4.6% | 6 | 2.9K | 7% | 4 |
| Apr 2026 | 1.6K | 4.4% | 5 | 1.6K | 4.4% | 6 |
| May 2026 | 1.6K | 5.3% | 6 | 1.6K | 5.3% | 7 |
| Jun 2026 | 1.3K | 5.3% | 5 | 1.3K | 5.3% | 6 |
| Jul 2026 | 1.9K | 6.6% | 5 | 1.6K | 5.6% | 6 |
| Aug 2026 | 1.6K | 5.1% | 5 | 1.6K | 5.1% | 6 |
| Sep 2026 | 1.9K | 6% | 5 | 1.6K | 5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honest Chocolat’s and House of Chocolate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honest Chocolat**: Measured on the search term “honest chocolat”.
- **House of Chocolate**: Measured on the search term “house of chocolate”.

- [Honest Chocolat profile](/demand/nz/brands/honest-chocolat)
- [House of Chocolate profile](/demand/nz/brands/house-of-chocolate)
- [All artisan chocolatiers in New Zealand](/demand/nz/categories/nz-artisan-chocolatiers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Honest Chocolat or House of Chocolate more popular in search?

In September 2026, Honest Chocolat had more branded searches than House of Chocolate among artisan chocolatiers in New Zealand. Honest Chocolat had about 1,900 branded searches, while House of Chocolate had 1,600. Honest Chocolat made up 6% of all artisan chocolatier searches we track, and House of Chocolate accounted for 5%.

## Cite this page

Brandwave. "Honest Chocolat vs House of Chocolate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-house-of-chocolate

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honest-chocolat-vs-house-of-chocolate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.