--- title: "Honda vs Makita: Which is searched more in New Zealand?" description: "Is Honda or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw and outdoor power brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/honda-vs-makita" publisher: "Brandwave" --- # Honda vs Makita: Which is searched more in New Zealand? Is Honda or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chainsaw and outdoor power brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honda and Makita - **Competitive set**: Chainsaw and outdoor power brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Honda Share of Search**: 43.5% - **Makita Share of Search**: 17.6% ## Is Honda or Makita more popular in search? - In September 2026, Honda had more branded searches than Makita among chainsaw and outdoor power brands in New Zealand. Honda had about 40,400 branded searches, while Makita had 16,300. Honda made up 43.5% of all chainsaw and outdoor power brand searches we track, and Makita accounted for 17.6%. - Honda was ahead of Makita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Honda’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 43.9% to 43.5%, and its estimated monthly branded searches moved from 42.3K to 40.4K. - Across the 12 months ending September 2026, Makita’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 15.3% to 17.6%, and its estimated monthly branded searches moved from 14.8K to 16.3K. ## Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honda was listed before Makita in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ECHO | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Honda | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Shindaiwa | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Makita | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chainsaw and outdoor power brands - Asked ChatGPT "Which chainsaw and outdoor power brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Honda - Asked ChatGPT "What are the best chainsaw and outdoor power brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Honda, 5. Makita, 6. Shindaiwa - Asked ChatGPT "What's the best chainsaw and outdoor power brand in New Zealand for a farm or garden?": 1. Stihl, 2. Husqvarna, 3. ECHO - Searched Google, AI Overview "chainsaw brands nz": 1. Stihl, 2. Husqvarna, 3. Shindaiwa - Searched Google, AI Overview "best chainsaw nz": 1. Stihl Not named in any answer: Ryobi and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026? - In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches. - In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%. - In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%. ## Month by month | Month | Honda estimated searches | Honda Share of Search | Honda rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 42.3K | 43.9% | 1 | 14.8K | 15.3% | 3 | | Nov 2025 | 37.8K | 37.4% | 1 | 15.4K | 15.3% | 3 | | Dec 2025 | 40.7K | 41.2% | 1 | 14.3K | 14.5% | 3 | | Jan 2026 | 43.9K | 45% | 1 | 13.7K | 14% | 3 | | Feb 2026 | 42K | 45.3% | 1 | 13.6K | 14.7% | 3 | | Mar 2026 | 45K | 47.7% | 1 | 13.2K | 13.9% | 3 | | Apr 2026 | 37.6K | 43.9% | 1 | 13.2K | 15.4% | 3 | | May 2026 | 39.2K | 45.6% | 1 | 13.4K | 15.6% | 2 | | Jun 2026 | 39.1K | 48.1% | 1 | 13.2K | 16.2% | 2 | | Jul 2026 | 38.1K | 48.2% | 1 | 12.6K | 16% | 2 | | Aug 2026 | 38.6K | 46.3% | 1 | 13.9K | 16.7% | 2 | | Sep 2026 | 40.4K | 43.5% | 1 | 16.3K | 17.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Honda’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honda**: Measured on the search terms “honda”, “honda accord”, “honda car”, “honda cars”, “honda civic”, “honda crv”, “honda fit”, “honda hrv”, “honda jazz” and “honda odyssey”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita mowers”, “makita planer”, “makita skill saw”, “makita track saw” and “makita trimmers”, summed into one figure. - [Honda profile](/demand/nz/brands/honda) - [Makita profile](/demand/nz/brands/makita) - [All chainsaw and outdoor power brands in New Zealand](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honda or Makita more popular in search? In September 2026, Honda had more branded searches than Makita among chainsaw and outdoor power brands in New Zealand. Honda had about 40,400 branded searches, while Makita had 16,300. Honda made up 43.5% of all chainsaw and outdoor power brand searches we track, and Makita accounted for 17.6%. ## Cite this page Brandwave. "Honda vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/honda-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honda-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.