---
title: "Honda vs Kia: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Honda or Kia? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/honda-vs-kia"
publisher: "Brandwave"
---

# Honda vs Kia: Which is more popular by branded search in New Zealand?

Which is more popular in search, Honda or Kia? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda and Kia
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Honda Share of Search**: 3.7%
- **Kia Share of Search**: 3.3%

## Which is more popular in search, Honda or Kia?

- In August 2026, Honda and Kia were level on Share of Search among car brands in New Zealand, with an estimated 45.4K versus 41.3K branded searches, at 3.7% and 3.3% estimated Share of Search.
- The lead changed hands 4 times in the 11 months ending August 2026: Kia took it in January 2026, Honda took it in February 2026, Kia took it in March 2026, Honda took it in June 2026.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among car brands in New Zealand moved from 4% to 3.7%, and its estimated monthly branded searches moved from 49.1K to 45.4K.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among car brands in New Zealand moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 43.4K to 41.3K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Kia fell from 7th to 8th among car brands in New Zealand.

## Month by month

| Month | Honda estimated searches | Honda Share of Search | Honda rank | Kia estimated searches | Kia Share of Search | Kia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.1K | 4% | 5 | 43.4K | 3.5% | 7 |
| Nov 2025 | 44.6K | 3.7% | 6 | 42.9K | 3.6% | 7 |
| Dec 2025 | 47.5K | 4.2% | 4 | 42.8K | 3.8% | 6 |
| Jan 2026 | 52.3K | 4% | 6 | 54.3K | 4.2% | 5 |
| Feb 2026 | 50.4K | 4.2% | 5 | 45.3K | 3.8% | 6 |
| Mar 2026 | 53.4K | 3.6% | 8 | 57.5K | 3.9% | 5 |
| Apr 2026 | 45.9K | 3.5% | 7 | 49K | 3.7% | 6 |
| May 2026 | 47.6K | 3.6% | 7 | 54.8K | 4.2% | 4 |
| Jun 2026 | 45.9K | 3.9% | 5 | 41.9K | 3.5% | 8 |
| Jul 2026 | 45K | 3.9% | 6 | 41.8K | 3.6% | 7 |
| Aug 2026 | 45.4K | 3.7% | 6 | 41.3K | 3.3% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda car”, “honda cars”, “honda civic”, “honda crv”, “honda fit”, “honda hrv”, “honda jazz”, “honda new zealand”, “honda nz” and “honda odyssey”, summed into one figure.
- **Kia**: Measured on the search terms “kia”, “kia car”, “kia cars”, “kia cerato”, “kia ev6”, “kia ev9”, “kia new zealand”, “kia nz”, “kia picanto”, “kia seltos”, “kia sorento”, “kia sportage”, “kia stonic”, “seltos”, “sorento”, “sportage” and “stonic”, summed into one figure.

- [Honda profile](/demand/nz/brands/honda)
- [Kia profile](/demand/nz/brands/kia)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honda or Kia?

In August 2026, Honda and Kia were level on Share of Search among car brands in New Zealand, with an estimated 45.4K versus 41.3K branded searches, at 3.7% and 3.3% estimated Share of Search.

## Cite this page

Brandwave. "Honda vs Kia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/honda-vs-kia

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honda-vs-kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.