--- title: "Honda Scooters vs Vespa: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Honda Scooters or Vespa? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/honda-scooters-vs-vespa" publisher: "Brandwave" --- # Honda Scooters vs Vespa: Which is more popular by branded search in New Zealand? Which is more popular in search, Honda Scooters or Vespa? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honda Scooters and Vespa - **Competitive set**: Moped and scooter brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Honda Scooters Share of Search**: 13% - **Vespa Share of Search**: 75.4% ## Which is more popular in search, Honda Scooters or Vespa? - In August 2026, Vespa had more branded searches than Honda Scooters among moped and scooter brands in New Zealand. Vespa was estimated to have 2.8K branded searches compared to Honda Scooters’ 480, and held a 75.4% Share of Search versus Honda Scooters’ 13%. - Vespa was ahead of Honda Scooters in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands in New Zealand moved from 10.5% to 13%, and its estimated monthly branded searches moved from 400 to 480. - Across the 11 months ending August 2026, Vespa’s estimated Share of Search among moped and scooter brands in New Zealand moved from 75.9% to 75.4%, and its estimated monthly branded searches moved from 2.9K to 2.8K. ## How did search popularity change for New Zealand moped and scooter brands in August 2026? - In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%. - In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%. ## Month by month | Month | Honda Scooters estimated searches | Honda Scooters Share of Search | Honda Scooters rank | Vespa estimated searches | Vespa Share of Search | Vespa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 10.5% | 2 | 2.9K | 75.9% | 1 | | Nov 2025 | 360 | 9.8% | 2 | 2.8K | 76.6% | 1 | | Dec 2025 | 380 | 10.1% | 2 | 2.9K | 76.7% | 1 | | Jan 2026 | 430 | 11% | 2 | 3K | 75.4% | 1 | | Feb 2026 | 420 | 11% | 2 | 2.9K | 76.2% | 1 | | Mar 2026 | 710 | 13.8% | 2 | 3.8K | 73.6% | 1 | | Apr 2026 | 500 | 11.7% | 2 | 3.2K | 74.6% | 1 | | May 2026 | 480 | 11.7% | 2 | 3.1K | 76.1% | 1 | | Jun 2026 | 410 | 12% | 2 | 2.6K | 75.1% | 1 | | Jul 2026 | 330 | 10.5% | 2 | 2.4K | 76.4% | 1 | | Aug 2026 | 480 | 13% | 2 | 2.8K | 75.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Honda Scooters’ and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honda Scooters**: Measured on the search terms “honda moped”, “honda moped 50cc”, “honda pcx”, “honda pcx 150” and “honda scooter”, summed into one figure. - **Vespa**: Measured on the search terms “old vespa”, “pink vespa”, “vespa”, “vespa 50cc”, “vespa bike”, “vespa com”, “vespa e scooter”, “vespa for sale”, “vespa gt 300”, “vespa legos”, “vespa moped”, “vespa near me”, “vespa nz”, “vespa primavera 150”, “vespa primavera 50” and “vespa scooter”, summed into one figure. - [Honda Scooters profile](/demand/nz/brands/honda-scooters) - [Vespa profile](/demand/nz/brands/vespa) - [All moped and scooter brands in New Zealand](/demand/nz/categories/nz-moped-and-scooter-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Honda Scooters or Vespa? In August 2026, Vespa had more branded searches than Honda Scooters among moped and scooter brands in New Zealand. Vespa was estimated to have 2.8K branded searches compared to Honda Scooters’ 480, and held a 75.4% Share of Search versus Honda Scooters’ 13%. ## Cite this page Brandwave. "Honda Scooters vs Vespa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/honda-scooters-vs-vespa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honda-scooters-vs-vespa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.