--- title: "Honda Marine vs Tohatsu: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Honda Marine or Tohatsu? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/honda-marine-vs-tohatsu" publisher: "Brandwave" --- # Honda Marine vs Tohatsu: Which is more popular by branded search in New Zealand? Which is more popular in search, Honda Marine or Tohatsu? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honda Marine and Tohatsu - **Competitive set**: Outboard motor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Honda Marine Share of Search**: 12% - **Tohatsu Share of Search**: 13.7% ## Which is more popular in search, Honda Marine or Tohatsu? - In August 2026, Tohatsu had more branded searches than Honda Marine among outboard motor brands in New Zealand. Tohatsu was estimated to have 400 branded searches compared to Honda Marine’s 350, and held a 13.7% Share of Search versus Honda Marine’s 12%. - The lead changed hands 5 times in the 11 months ending August 2026: Tohatsu took it in November 2025, Honda Marine took it in December 2025, Tohatsu took it in January 2026, Honda Marine took it in February 2026, Tohatsu took it in March 2026. - Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 15.1% to 12%, and its estimated monthly branded searches moved from 530 to 350. - Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand moved from 10.8% to 13.7%, and its estimated monthly branded searches moved from 380 to 400. ## How did search popularity change for New Zealand outboard motor brands in August 2026? - In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%. - Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026. ## Month by month | Month | Honda Marine estimated searches | Honda Marine Share of Search | Honda Marine rank | Tohatsu estimated searches | Tohatsu Share of Search | Tohatsu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 15.1% | 3 | 380 | 10.8% | 5 | | Nov 2025 | 500 | 12.4% | 5 | 530 | 13.2% | 3 | | Dec 2025 | 590 | 13.5% | 3 | 580 | 13.3% | 4 | | Jan 2026 | 730 | 12% | 5 | 760 | 12.5% | 3 | | Feb 2026 | 570 | 13.9% | 3 | 470 | 11.5% | 5 | | Mar 2026 | 410 | 11.2% | 4 | 500 | 13.6% | 3 | | Apr 2026 | 280 | 9.5% | 5 | 400 | 13.6% | 3 | | May 2026 | 400 | 12.2% | 5 | 520 | 15.8% | 3 | | Jun 2026 | 380 | 12.2% | 5 | 480 | 15.4% | 3 | | Jul 2026 | 410 | 12.6% | 5 | 450 | 13.8% | 4 | | Aug 2026 | 350 | 12% | 5 | 400 | 13.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Honda Marine’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honda Marine**: Measured on the search terms “15 horse honda outboard”, “150 honda outboard motor”, “4 stroke honda outboard motor”, “honda marine outboard”, “honda outboard” and “honda outboard motors”, summed into one figure. - **Tohatsu**: Measured on the search terms “30hp tohatsu 2 stroke”, “tohatsu”, “tohatsu 50 hp 2 stroke”, “tohatsu 9 8 2 stroke”, “tohatsu boat”, “tohatsu near me”, “tohatsu nz” and “tohatsu outboard”, summed into one figure. - [Honda Marine profile](/demand/nz/brands/honda-marine) - [Tohatsu profile](/demand/nz/brands/tohatsu) - [All outboard motor brands in New Zealand](/demand/nz/categories/nz-outboard-motor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Honda Marine or Tohatsu? In August 2026, Tohatsu had more branded searches than Honda Marine among outboard motor brands in New Zealand. Tohatsu was estimated to have 400 branded searches compared to Honda Marine’s 350, and held a 13.7% Share of Search versus Honda Marine’s 12%. ## Cite this page Brandwave. "Honda Marine vs Tohatsu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/honda-marine-vs-tohatsu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/honda-marine-vs-tohatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.