---
title: "Homes.co.nz vs HouGarden: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Homes.co.nz or HouGarden? Compare estimated monthly branded-search demand and Share of Search inside the Property Websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/homes-co-nz-vs-hougarden"
publisher: "Brandwave"
---

# Homes.co.nz vs HouGarden: Which is more popular by branded search in New Zealand?

Which is more popular in search, Homes.co.nz or HouGarden? Compare estimated monthly branded-search demand and Share of Search inside the Property Websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Homes.co.nz and HouGarden
- **Competitive set**: Property Websites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Homes.co.nz Share of Search**: 27.9%
- **HouGarden Share of Search**: 0.39%

## Which is more popular in search, Homes.co.nz or HouGarden?

- In August 2026, Homes.co.nz had more branded searches than HouGarden among property websites in New Zealand. Homes.co.nz was estimated to have 136K branded searches compared to HouGarden’s 1.9K, and held a 27.9% Share of Search versus HouGarden’s 0.39%.
- Homes.co.nz was ahead of HouGarden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homes.co.nz’s estimated Share of Search among property websites in New Zealand moved from 28.6% to 27.9%, and its estimated monthly branded searches moved from 149K to 136K.
- Across the 11 months ending August 2026, HouGarden’s estimated Share of Search among property websites in New Zealand moved from 0.36% to 0.39%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for New Zealand property websites in August 2026?

- In August 2026, Homes.co.nz gained estimated Share of Search among property websites in New Zealand, from 27.3% to 27.9%.

## Month by month

| Month | Homes.co.nz estimated searches | Homes.co.nz Share of Search | Homes.co.nz rank | HouGarden estimated searches | HouGarden Share of Search | HouGarden rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 149K | 28.6% | 2 | 1.9K | 0.36% | 6 |
| Nov 2025 | 150K | 27.3% | 2 | 1.9K | 0.35% | 6 |
| Dec 2025 | 122K | 28.5% | 2 | 1K | 0.23% | 6 |
| Jan 2026 | 149K | 28.5% | 2 | 1.6K | 0.31% | 6 |
| Feb 2026 | 149K | 28.2% | 2 | 1.9K | 0.36% | 6 |
| Mar 2026 | 150K | 28.2% | 2 | 1.9K | 0.36% | 6 |
| Apr 2026 | 136K | 28.4% | 2 | 1.6K | 0.33% | 6 |
| May 2026 | 149K | 30.1% | 2 | 1.6K | 0.32% | 6 |
| Jun 2026 | 136K | 29.4% | 2 | 1.6K | 0.35% | 6 |
| Jul 2026 | 122K | 27.3% | 2 | 1.6K | 0.36% | 6 |
| Aug 2026 | 136K | 27.9% | 2 | 1.9K | 0.39% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Homes.co.nz’s and HouGarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Homes.co.nz**: Measured on the search terms “homes co nz estimate”, “homes co nz lower hutt”, “homes co nz near me”, “homes co nz new zealand”, “homes co nz nz”, “Homes NZ”, “homes.co.nz”, “my homes co nz” and “www homes co nz”, summed into one figure.
- **HouGarden**: Measured on the search term “HouGarden”.

- [Homes.co.nz profile](/demand/nz/brands/homes-co-nz)
- [HouGarden profile](/demand/nz/brands/hougarden)
- [All property websites in New Zealand](/demand/nz/categories/nz-property-websites): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Homes.co.nz or HouGarden?

In August 2026, Homes.co.nz had more branded searches than HouGarden among property websites in New Zealand. Homes.co.nz was estimated to have 136K branded searches compared to HouGarden’s 1.9K, and held a 27.9% Share of Search versus HouGarden’s 0.39%.

## Cite this page

Brandwave. "Homes.co.nz vs HouGarden: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/homes-co-nz-vs-hougarden

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/homes-co-nz-vs-hougarden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.