--- title: "Homegrown vs Laneway: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Homegrown or Laneway? Compare estimated monthly branded-search demand and Share of Search inside the Music festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/homegrown-vs-laneway" publisher: "Brandwave" --- # Homegrown vs Laneway: Which is more popular by branded search in New Zealand? Which is more popular in search, Homegrown or Laneway? Compare estimated monthly branded-search demand and Share of Search inside the Music festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homegrown and Laneway - **Competitive set**: Music festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Homegrown Share of Search**: 0.23% - **Laneway Share of Search**: 8.8% ## Which is more popular in search, Homegrown or Laneway? - In August 2026, Laneway had more branded searches than Homegrown among music festivals in New Zealand. Laneway was estimated to have 6.1K branded searches compared to Homegrown’s 160, and held an 8.8% Share of Search versus Homegrown’s 0.23%. - The lead changed hands 2 times in the 11 months ending August 2026: Homegrown took it in March 2026, Laneway took it in April 2026. - Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand moved from 1.2% to 0.23%, and its estimated monthly branded searches moved from 560 to 160. - Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand moved from 34.3% to 8.8%, and its estimated monthly branded searches moved from 15.6K to 6.1K. ## How did search popularity change for New Zealand music festivals in August 2026? - In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%. - Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026. ## Month by month | Month | Homegrown estimated searches | Homegrown Share of Search | Homegrown rank | Laneway estimated searches | Laneway Share of Search | Laneway rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 560 | 1.2% | 6 | 15.6K | 34.3% | 2 | | Nov 2025 | 550 | 1.1% | 6 | 13.6K | 27.7% | 2 | | Dec 2025 | 740 | 0.53% | 6 | 22.5K | 16.2% | 3 | | Jan 2026 | 1.4K | 1.4% | 6 | 61.9K | 64.6% | 1 | | Feb 2026 | 2.2K | 1.5% | 5 | 67K | 47.5% | 1 | | Mar 2026 | 5.6K | 30.9% | 1 | 2K | 10.8% | 5 | | Apr 2026 | 280 | 2.3% | 6 | 1.6K | 12.9% | 4 | | May 2026 | 330 | 3.4% | 6 | 1.3K | 13.6% | 3 | | Jun 2026 | 120 | 0.96% | 6 | 1.4K | 11.4% | 3 | | Jul 2026 | 120 | 0.23% | 6 | 2.1K | 4.1% | 3 | | Aug 2026 | 160 | 0.23% | 6 | 6.1K | 8.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Homegrown’s and Laneway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homegrown**: Measured on the search terms “homegrown festival”, “homegrown lineup”, “homegrown tickets” and “homegrown wellington”, summed into one figure. - **Laneway**: Measured on the search terms “auckland laneway tickets”, “laneway 2022 lineup”, “laneway 2023 lineup”, “laneway auckland”, “laneway auckland lineup”, “laneway festival”, “laneway festival dates”, “laneway festival location”, “laneway festival price”, “laneway festival ticket price”, “laneway lineup”, “laneway tickets” and “st jerome laneway festival”, summed into one figure. - [Homegrown profile](/demand/nz/brands/homegrown) - [Laneway profile](/demand/nz/brands/laneway) - [All music festivals in New Zealand](/demand/nz/categories/nz-music-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Homegrown or Laneway? In August 2026, Laneway had more branded searches than Homegrown among music festivals in New Zealand. Laneway was estimated to have 6.1K branded searches compared to Homegrown’s 160, and held an 8.8% Share of Search versus Homegrown’s 0.23%. ## Cite this page Brandwave. "Homegrown vs Laneway: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/homegrown-vs-laneway This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/homegrown-vs-laneway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.