--- title: "Homebodii vs Peter Alexander: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Homebodii or Peter Alexander? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/homebodii-vs-peter-alexander" publisher: "Brandwave" --- # Homebodii vs Peter Alexander: Which is more popular by branded search in New Zealand? Which is more popular in search, Homebodii or Peter Alexander? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homebodii and Peter Alexander - **Competitive set**: Sleepwear and loungewear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Homebodii Share of Search**: 0.28% - **Peter Alexander Share of Search**: 94.3% ## Which is more popular in search, Homebodii or Peter Alexander? - In August 2026, Peter Alexander had more branded searches than Homebodii among sleepwear and loungewear brands in New Zealand. Peter Alexander was estimated to have 74.2K branded searches compared to Homebodii’s 220, and held a 94.3% Share of Search versus Homebodii’s 0.28%. - Peter Alexander was ahead of Homebodii in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Homebodii’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady at 0.28%, and its estimated monthly branded searches moved from 280 to 220. - Across the 11 months ending August 2026, Peter Alexander’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 94.4% to 94.3%, and its estimated monthly branded searches moved from 94.6K to 74.2K. ## How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026? - In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%. - Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026. ## Month by month | Month | Homebodii estimated searches | Homebodii Share of Search | Homebodii rank | Peter Alexander estimated searches | Peter Alexander Share of Search | Peter Alexander rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 0.28% | 3 | 94.6K | 94.4% | 1 | | Nov 2025 | 350 | 0.25% | 3 | 133K | 94.8% | 1 | | Dec 2025 | 170 | 0.09% | 3 | 185K | 95.4% | 1 | | Jan 2026 | 260 | 0.24% | 3 | 101K | 94.4% | 1 | | Feb 2026 | 170 | 0.25% | 3 | 63.3K | 93.1% | 1 | | Mar 2026 | 190 | 0.19% | 3 | 93.8K | 95.1% | 1 | | Apr 2026 | 210 | 0.25% | 3 | 77.9K | 92.7% | 1 | | May 2026 | 110 | 0.11% | 3 | 90.6K | 93.8% | 1 | | Jun 2026 | 140 | 0.1% | 3 | 134K | 96.1% | 1 | | Jul 2026 | 300 | 0.44% | 3 | 64K | 93.4% | 1 | | Aug 2026 | 220 | 0.28% | 3 | 74.2K | 94.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Homebodii’s and Peter Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homebodii**: Measured on the search terms “homebodii”, “homebodii com”, “homebodii near me”, “homebodii nz”, “homebodii pjs” and “homebodii sleepwear”, summed into one figure. - **Peter Alexander**: Measured on the search terms “peter alexander”, “peter alexander bayfair”, “peter alexander black friday sale”, “peter alexander botany”, “peter alexander christmas”, “peter alexander christmas pjs”, “peter alexander loungewear”, “peter alexander men”, “peter alexander near me”, “peter alexander nz”, “peter alexander online”, “peter alexander outlet”, “peter alexander pajamas”, “peter alexander pjs”, “peter alexander queen st”, “peter alexander queensgate”, “peter alexander sale”, “peter alexander shop”, “peter alexander silk pajamas”, “peter alexander sleepwear”, “peter alexander st lukes”, “peteralexander”, “peteralexander co nz”, “peteralexander nz”, “peteralexander pjs” and “peteralexander sleepwear”, summed into one figure. - [Homebodii profile](/demand/nz/brands/homebodii) - [Peter Alexander profile](/demand/nz/brands/peter-alexander) - [All sleepwear and loungewear brands in New Zealand](/demand/nz/categories/nz-sleepwear-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Homebodii or Peter Alexander? In August 2026, Peter Alexander had more branded searches than Homebodii among sleepwear and loungewear brands in New Zealand. Peter Alexander was estimated to have 74.2K branded searches compared to Homebodii’s 220, and held a 94.3% Share of Search versus Homebodii’s 0.28%. ## Cite this page Brandwave. "Homebodii vs Peter Alexander: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/homebodii-vs-peter-alexander This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/homebodii-vs-peter-alexander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.