---
title: "Homebodii vs Papinelle: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Homebodii or Papinelle? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/homebodii-vs-papinelle"
publisher: "Brandwave"
---

# Homebodii vs Papinelle: Which is more popular by branded search in New Zealand?

Which is more popular in search, Homebodii or Papinelle? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Homebodii and Papinelle
- **Competitive set**: Sleepwear and loungewear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Homebodii Share of Search**: 0.28%
- **Papinelle Share of Search**: 5.4%

## Which is more popular in search, Homebodii or Papinelle?

- In August 2026, Papinelle had more branded searches than Homebodii among sleepwear and loungewear brands in New Zealand. Papinelle was estimated to have 4.2K branded searches compared to Homebodii’s 220, and held a 5.4% Share of Search versus Homebodii’s 0.28%.
- Papinelle was ahead of Homebodii in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homebodii’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady at 0.28%, and its estimated monthly branded searches moved from 280 to 220.
- Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 5.3K to 4.2K.

## How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

- In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
- Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

## Month by month

| Month | Homebodii estimated searches | Homebodii Share of Search | Homebodii rank | Papinelle estimated searches | Papinelle Share of Search | Papinelle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 0.28% | 3 | 5.3K | 5.3% | 2 |
| Nov 2025 | 350 | 0.25% | 3 | 6.9K | 4.9% | 2 |
| Dec 2025 | 170 | 0.09% | 3 | 8.6K | 4.4% | 2 |
| Jan 2026 | 260 | 0.24% | 3 | 5.6K | 5.3% | 2 |
| Feb 2026 | 170 | 0.25% | 3 | 4.5K | 6.6% | 2 |
| Mar 2026 | 190 | 0.19% | 3 | 4.6K | 4.6% | 2 |
| Apr 2026 | 210 | 0.25% | 3 | 5.9K | 7% | 2 |
| May 2026 | 110 | 0.11% | 3 | 5.8K | 6% | 2 |
| Jun 2026 | 140 | 0.1% | 3 | 5.3K | 3.8% | 2 |
| Jul 2026 | 300 | 0.44% | 3 | 4.2K | 6.1% | 2 |
| Aug 2026 | 220 | 0.28% | 3 | 4.2K | 5.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Homebodii’s and Papinelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Homebodii**: Measured on the search terms “homebodii”, “homebodii com”, “homebodii near me”, “homebodii nz”, “homebodii pjs” and “homebodii sleepwear”, summed into one figure.
- **Papinelle**: Measured on the search terms “papinelle”, “papinelle au”, “papinelle com”, “papinelle loungewear”, “papinelle near me”, “papinelle nightwear”, “papinelle nz”, “papinelle online”, “papinelle pajamas”, “papinelle pj”, “papinelle robe” and “papinelle sale”, summed into one figure.

- [Homebodii profile](/demand/nz/brands/homebodii)
- [Papinelle profile](/demand/nz/brands/papinelle)
- [All sleepwear and loungewear brands in New Zealand](/demand/nz/categories/nz-sleepwear-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Homebodii or Papinelle?

In August 2026, Papinelle had more branded searches than Homebodii among sleepwear and loungewear brands in New Zealand. Papinelle was estimated to have 4.2K branded searches compared to Homebodii’s 220, and held a 5.4% Share of Search versus Homebodii’s 0.28%.

## Cite this page

Brandwave. "Homebodii vs Papinelle: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/homebodii-vs-papinelle

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/homebodii-vs-papinelle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.