--- title: "Homebase vs When I Work: Which is searched more in New Zealand?" description: "Is Homebase or When I Work more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/homebase-scheduling-vs-when-i-work" publisher: "Brandwave" --- # Homebase vs When I Work: Which is searched more in New Zealand? Is Homebase or When I Work more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homebase and When I Work - **Competitive set**: Employee scheduling platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Homebase Share of Search**: 16.2% - **When I Work Share of Search**: 2.7% ## Is Homebase or When I Work more popular in search? - In September 2026, Homebase had more branded searches than When I Work among employee scheduling platforms in New Zealand. Homebase had about 2,910 branded searches, while When I Work had 480. Homebase made up 16.2% of all employee scheduling platform searches we track, and When I Work accounted for 2.7%. - Homebase was ahead of When I Work in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand moved from 10.8% to 16.2%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 590 to 480. ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Homebase nor When I Work showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%. - Estimated monthly branded searches for When I Work in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Homebase estimated searches | Homebase Share of Search | Homebase rank | When I Work estimated searches | When I Work Share of Search | When I Work rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 10.8% | 3 | 590 | 3.3% | 6 | | Nov 2025 | 2.4K | 13% | 3 | 590 | 3.2% | 6 | | Dec 2025 | 2.4K | 15.4% | 2 | 480 | 3.1% | 6 | | Jan 2026 | 1.9K | 12.4% | 2 | 590 | 3.8% | 6 | | Feb 2026 | 1.9K | 12.2% | 3 | 590 | 3.8% | 6 | | Mar 2026 | 2.4K | 12.8% | 2 | 720 | 3.8% | 6 | | Apr 2026 | 2.4K | 15.2% | 2 | 590 | 3.7% | 6 | | May 2026 | 4.4K | 22.2% | 2 | 480 | 2.4% | 6 | | Jun 2026 | 3.6K | 19% | 2 | 480 | 2.5% | 6 | | Jul 2026 | 3.6K | 19% | 2 | 480 | 2.5% | 6 | | Aug 2026 | 3.6K | 19.3% | 2 | 480 | 2.6% | 6 | | Sep 2026 | 2.9K | 16.2% | 2 | 480 | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Homebase’s and When I Work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homebase**: Measured on the search terms “homebase” and “homebase scheduling”, summed into one figure. - **When I Work**: Measured on the search term “when i work”. - [Homebase profile](/demand/nz/brands/homebase-scheduling) - [When I Work profile](/demand/nz/brands/when-i-work) - [All employee scheduling platforms in New Zealand](/demand/nz/categories/nz-employee-scheduling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Homebase or When I Work more popular in search? In September 2026, Homebase had more branded searches than When I Work among employee scheduling platforms in New Zealand. Homebase had about 2,910 branded searches, while When I Work had 480. Homebase made up 16.2% of all employee scheduling platform searches we track, and When I Work accounted for 2.7%. ## Cite this page Brandwave. "Homebase vs When I Work: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/homebase-scheduling-vs-when-i-work This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/homebase-scheduling-vs-when-i-work. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.