--- title: "Homebase vs Sling: Which is searched more in New Zealand?" description: "Is Homebase or Sling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/homebase-scheduling-vs-sling-scheduling" publisher: "Brandwave" --- # Homebase vs Sling: Which is searched more in New Zealand? Is Homebase or Sling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homebase and Sling - **Competitive set**: Employee scheduling platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Homebase Share of Search**: 16.2% - **Sling Share of Search**: 9% ## Is Homebase or Sling more popular in search? - In September 2026, Homebase had more branded searches than Sling among employee scheduling platforms in New Zealand. Homebase had about 2,910 branded searches, while Sling had 1,620. Homebase made up 16.2% of all employee scheduling platform searches we track, and Sling accounted for 9%. - The lead changed hands once in the 12 months ending September 2026: Homebase took it in December 2025. - Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand moved from 10.8% to 16.2%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, Sling’s share of searches among employee scheduling platforms in New Zealand moved from 11.2% to 9%, and its estimated monthly branded searches moved from 2K to 1.6K. ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Homebase nor Sling showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%. - Estimated monthly branded searches for Sling in New Zealand fell 18.6% over 12 measured months, from 2K to 1.6K in September 2026. ## Month by month | Month | Homebase estimated searches | Homebase Share of Search | Homebase rank | Sling estimated searches | Sling Share of Search | Sling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 10.8% | 3 | 2K | 11.2% | 2 | | Nov 2025 | 2.4K | 13% | 3 | 2.5K | 13.2% | 2 | | Dec 2025 | 2.4K | 15.4% | 2 | 1.6K | 10.5% | 4 | | Jan 2026 | 1.9K | 12.4% | 2 | 1.6K | 10.7% | 4 | | Feb 2026 | 1.9K | 12.2% | 3 | 1.6K | 10.5% | 4 | | Mar 2026 | 2.4K | 12.8% | 2 | 1.9K | 10.3% | 4 | | Apr 2026 | 2.4K | 15.2% | 2 | 1.6K | 10.3% | 4 | | May 2026 | 4.4K | 22.2% | 2 | 1.9K | 9.7% | 3 | | Jun 2026 | 3.6K | 19% | 2 | 1.9K | 10.1% | 3 | | Jul 2026 | 3.6K | 19% | 2 | 1.9K | 10.2% | 3 | | Aug 2026 | 3.6K | 19.3% | 2 | 1.6K | 8.7% | 4 | | Sep 2026 | 2.9K | 16.2% | 2 | 1.6K | 9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Homebase’s and Sling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homebase**: Measured on the search terms “homebase” and “homebase scheduling”, summed into one figure. - **Sling**: Measured on the search terms “sling” and “sling scheduling”, summed into one figure. - [Homebase profile](/demand/nz/brands/homebase-scheduling) - [Sling profile](/demand/nz/brands/sling-scheduling) - [All employee scheduling platforms in New Zealand](/demand/nz/categories/nz-employee-scheduling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Homebase or Sling more popular in search? In September 2026, Homebase had more branded searches than Sling among employee scheduling platforms in New Zealand. Homebase had about 2,910 branded searches, while Sling had 1,620. Homebase made up 16.2% of all employee scheduling platform searches we track, and Sling accounted for 9%. ## Cite this page Brandwave. "Homebase vs Sling: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/homebase-scheduling-vs-sling-scheduling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/homebase-scheduling-vs-sling-scheduling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.