--- title: "Home Trust Mortgages vs NZHL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Home Trust Mortgages or NZHL? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/home-trust-mortgages-vs-nzhl" publisher: "Brandwave" --- # Home Trust Mortgages vs NZHL: Which is more popular by branded search in New Zealand? Which is more popular in search, Home Trust Mortgages or NZHL? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Home Trust Mortgages and NZHL - **Competitive set**: Whanganui mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Home Trust Mortgages Share of Search**: 0.39% - **NZHL Share of Search**: 82.2% ## Which is more popular in search, Home Trust Mortgages or NZHL? - In August 2026, NZHL had more branded searches than Home Trust Mortgages among whanganui mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Home Trust Mortgages’ 30, and held an 82.2% Share of Search versus Home Trust Mortgages’ 0.39%. - NZHL was ahead of Home Trust Mortgages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Home Trust Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 0.34% to 0.39%, and its estimated monthly branded searches held steady at 30. - Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 80.1% to 82.2%, and its estimated monthly branded searches moved from 7.1K to 6.4K. ## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026? - In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%. ## Month by month | Month | Home Trust Mortgages estimated searches | Home Trust Mortgages Share of Search | Home Trust Mortgages rank | NZHL estimated searches | NZHL Share of Search | NZHL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.34% | 4 | 7.1K | 80.1% | 1 | | Nov 2025 | 40 | 0.46% | 4 | 7.2K | 83.2% | 1 | | Dec 2025 | 30 | 0.47% | 4 | 5.3K | 82.1% | 1 | | Jan 2026 | 50 | 0.62% | 4 | 6.5K | 81.7% | 1 | | Feb 2026 | 50 | 0.57% | 4 | 7.1K | 81.6% | 1 | | Mar 2026 | 30 | 0.34% | 4 | 7.1K | 79.9% | 1 | | Apr 2026 | 50 | 0.69% | 4 | 5.7K | 79% | 1 | | May 2026 | 40 | 0.49% | 4 | 6.5K | 79.7% | 1 | | Jun 2026 | 10 | 0.14% | 4 | 5.6K | 78% | 1 | | Jul 2026 | 40 | 0.51% | 4 | 6.4K | 81.4% | 1 | | Aug 2026 | 30 | 0.39% | 4 | 6.4K | 82.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Home Trust Mortgages’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Home Trust Mortgages**: Measured on the search term “home trust mortgages”. - **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure. - [Home Trust Mortgages profile](/demand/nz/brands/home-trust-mortgages) - [NZHL profile](/demand/nz/brands/nzhl) - [All whanganui mortgage advisers in New Zealand](/demand/nz/categories/nz-whanganui-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Home Trust Mortgages or NZHL? In August 2026, NZHL had more branded searches than Home Trust Mortgages among whanganui mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Home Trust Mortgages’ 30, and held an 82.2% Share of Search versus Home Trust Mortgages’ 0.39%. ## Cite this page Brandwave. "Home Trust Mortgages vs NZHL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/home-trust-mortgages-vs-nzhl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/home-trust-mortgages-vs-nzhl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.