--- title: "Home Trust Mortgages vs Mortgage Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Home Trust Mortgages or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/home-trust-mortgages-vs-mortgage-link" publisher: "Brandwave" --- # Home Trust Mortgages vs Mortgage Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Home Trust Mortgages or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Home Trust Mortgages and Mortgage Link - **Competitive set**: Whanganui mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Home Trust Mortgages Share of Search**: 0.39% - **Mortgage Link Share of Search**: 7.7% ## Which is more popular in search, Home Trust Mortgages or Mortgage Link? - In August 2026, Mortgage Link had more branded searches than Home Trust Mortgages among whanganui mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Home Trust Mortgages’ 30, and held a 7.7% Share of Search versus Home Trust Mortgages’ 0.39%. - Mortgage Link was ahead of Home Trust Mortgages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Home Trust Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 0.34% to 0.39%, and its estimated monthly branded searches held steady at 30. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.7% to 7.7%, and its estimated monthly branded searches moved from 860 to 600. ## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026? - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. ## Month by month | Month | Home Trust Mortgages estimated searches | Home Trust Mortgages Share of Search | Home Trust Mortgages rank | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.34% | 4 | 860 | 9.7% | 3 | | Nov 2025 | 40 | 0.46% | 4 | 680 | 7.9% | 3 | | Dec 2025 | 30 | 0.47% | 4 | 560 | 8.7% | 2 | | Jan 2026 | 50 | 0.62% | 4 | 730 | 9.1% | 2 | | Feb 2026 | 50 | 0.57% | 4 | 800 | 9.2% | 2 | | Mar 2026 | 30 | 0.34% | 4 | 860 | 9.7% | 3 | | Apr 2026 | 50 | 0.69% | 4 | 720 | 9.9% | 3 | | May 2026 | 40 | 0.49% | 4 | 840 | 10.2% | 2 | | Jun 2026 | 10 | 0.14% | 4 | 760 | 10.6% | 3 | | Jul 2026 | 40 | 0.51% | 4 | 640 | 8.1% | 3 | | Aug 2026 | 30 | 0.39% | 4 | 600 | 7.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Home Trust Mortgages’ and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Home Trust Mortgages**: Measured on the search term “home trust mortgages”. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - [Home Trust Mortgages profile](/demand/nz/brands/home-trust-mortgages) - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [All whanganui mortgage advisers in New Zealand](/demand/nz/categories/nz-whanganui-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Home Trust Mortgages or Mortgage Link? In August 2026, Mortgage Link had more branded searches than Home Trust Mortgages among whanganui mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Home Trust Mortgages’ 30, and held a 7.7% Share of Search versus Home Trust Mortgages’ 0.39%. ## Cite this page Brandwave. "Home Trust Mortgages vs Mortgage Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/home-trust-mortgages-vs-mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/home-trust-mortgages-vs-mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.