--- title: "Home Loan Factory vs Lendal Mortgages: Which is searched more in New Zealand?" description: "Is Home Loan Factory or Lendal Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/home-loan-factory-vs-lendal-mortgages" publisher: "Brandwave" --- # Home Loan Factory vs Lendal Mortgages: Which is searched more in New Zealand? Is Home Loan Factory or Lendal Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Home Loan Factory and Lendal Mortgages - **Competitive set**: Wellington mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Home Loan Factory Share of Search**: 6.6% - **Lendal Mortgages Share of Search**: 14.5% ## Is Home Loan Factory or Lendal Mortgages more popular in search? - In September 2026, Lendal Mortgages had more branded searches than Home Loan Factory among Wellington mortgage advisers in New Zealand. Lendal Mortgages had about 110 branded searches, while Home Loan Factory had 50. Lendal Mortgages made up 14.5% of all Wellington mortgage adviser searches we track, and Home Loan Factory accounted for 6.6%. - Lendal Mortgages was ahead of Home Loan Factory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Home Loan Factory’s share of searches among Wellington mortgage advisers in New Zealand moved from 3.3% to 6.6%, and its estimated monthly branded searches moved from 30 to 50. - Across the 12 months ending September 2026, Lendal Mortgages’ share of searches among Wellington mortgage advisers in New Zealand moved from 12% to 14.5%, and its estimated monthly branded searches held steady at 110. ## Top Wellington mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Home Loan Factory and Lendal Mortgages showed up in all three answers. Lendal Mortgages was listed before Home Loan Factory in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Squirrel Wellington | 1st | 3 of 3 | 3 of 3 | | Lendal Mortgages | 2nd | 3 of 3 | 3 of 3 | | Home Loan Factory | 3rd | 3 of 3 | 3 of 3 | | Capital Advice | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | The Mortgage Advice Company | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory - Asked ChatGPT "What are the best mortgage advisers in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory, 4. Capital Advice - Asked ChatGPT "What's the best mortgage adviser in Wellington, New Zealand for a home loan?": 1. Squirrel Wellington, 2. Home Loan Factory, 3. Lendal Mortgages Not named in any answer: NZHL and The Mortgage Advice Company. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington mortgage advisers in September 2026? - In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches. - In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%. - In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%. ## Month by month | Month | Home Loan Factory estimated searches | Home Loan Factory Share of Search | Home Loan Factory rank | Lendal Mortgages estimated searches | Lendal Mortgages Share of Search | Lendal Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 3.3% | 6 | 110 | 12% | 3 | | Nov 2025 | 40 | 4.4% | 4 | 140 | 15.4% | 3 | | Dec 2025 | 50 | 6.8% | 4 | 90 | 12.2% | 3 | | Jan 2026 | 30 | 3.4% | 6 | 90 | 10.3% | 3 | | Feb 2026 | 50 | 6.5% | 4 | 140 | 18.2% | 3 | | Mar 2026 | 70 | 8.6% | 4 | 140 | 17.3% | 3 | | Apr 2026 | 30 | 3.8% | 5 | 170 | 21.8% | 2 | | May 2026 | 70 | 6.7% | 4 | 260 | 25% | 2 | | Jun 2026 | 70 | 7.6% | 4 | 260 | 28.3% | 2 | | Jul 2026 | 70 | 8% | 4 | 210 | 24.1% | 2 | | Aug 2026 | 50 | 5.2% | 5 | 320 | 33% | 1 | | Sep 2026 | 50 | 6.6% | 5 | 110 | 14.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Home Loan Factory’s and Lendal Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Home Loan Factory**: Measured on the search term “home loan factory”. - **Lendal Mortgages**: Measured on the search term “lendal mortgages”. - [Home Loan Factory profile](/demand/nz/brands/home-loan-factory) - [Lendal Mortgages profile](/demand/nz/brands/lendal-mortgages) - [All Wellington mortgage advisers in New Zealand](/demand/nz/locations/wellington/mortgage-advisers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Home Loan Factory or Lendal Mortgages more popular in search? In September 2026, Lendal Mortgages had more branded searches than Home Loan Factory among Wellington mortgage advisers in New Zealand. Lendal Mortgages had about 110 branded searches, while Home Loan Factory had 50. Lendal Mortgages made up 14.5% of all Wellington mortgage adviser searches we track, and Home Loan Factory accounted for 6.6%. ## Cite this page Brandwave. "Home Loan Factory vs Lendal Mortgages: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/home-loan-factory-vs-lendal-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/home-loan-factory-vs-lendal-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.