---
title: "Holman vs Pope: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Holman or Pope? Compare estimated monthly branded-search demand and Share of Search inside the Garden watering brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/holman-vs-pope"
publisher: "Brandwave"
---

# Holman vs Pope: Which is more popular by branded search in New Zealand?

Which is more popular in search, Holman or Pope? Compare estimated monthly branded-search demand and Share of Search inside the Garden watering brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Holman and Pope
- **Competitive set**: Garden watering brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Holman Share of Search**: 6.8%
- **Pope Share of Search**: 6.8%

## Which is more popular in search, Holman or Pope?

- In August 2026, Holman and Pope were level on Share of Search among garden watering brands in New Zealand, with an estimated 100 branded searches each, at 6.8% estimated Share of Search each.
- The lead changed hands 4 times in the 11 months ending August 2026: Holman took it in November 2025, Pope took it in April 2026, Holman took it in May 2026, Pope took it in June 2026.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 210 to 100.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 270 to 100.

## How did search popularity change for New Zealand garden watering brands in August 2026?

- In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
- In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.

## Month by month

| Month | Holman estimated searches | Holman Share of Search | Holman rank | Pope estimated searches | Pope Share of Search | Pope rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 7.6% | 4 | 270 | 9.8% | 3 |
| Nov 2025 | 400 | 9.2% | 3 | 360 | 8.3% | 4 |
| Dec 2025 | 440 | 10.1% | 3 | 330 | 7.6% | 4 |
| Jan 2026 | 270 | 9.1% | 3 | 200 | 6.7% | 4 |
| Feb 2026 | 170 | 9.1% | 3 | 150 | 8% | 4 |
| Mar 2026 | 170 | 9.3% | 3 | 130 | 7.1% | 4 |
| Apr 2026 | 90 | 7.4% | 4 | 100 | 8.2% | 3 |
| May 2026 | 100 | 7.7% | 3 | 80 | 6.2% | 4 |
| Jun 2026 | 50 | 4.8% | 4 | 80 | 7.7% | 3 |
| Jul 2026 | 80 | 7.3% | 4 | 90 | 8.3% | 3 |
| Aug 2026 | 100 | 6.8% | 3 | 100 | 6.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Holman’s and Pope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Holman**: Measured on the search terms “holman hose”, “holman hose fittings”, “holman irrigation”, “holman sprinkler” and “holman sprinkler timer”, summed into one figure.
- **Pope**: Measured on the search terms “pope hose”, “pope hose fittings”, “pope hose reel”, “pope irrigation” and “pope sprinkler”, summed into one figure.

- [Holman profile](/demand/nz/brands/holman)
- [Pope profile](/demand/nz/brands/pope)
- [All garden watering brands in New Zealand](/demand/nz/categories/nz-garden-watering-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Holman or Pope?

In August 2026, Holman and Pope were level on Share of Search among garden watering brands in New Zealand, with an estimated 100 branded searches each, at 6.8% estimated Share of Search each.

## Cite this page

Brandwave. "Holman vs Pope: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holman-vs-pope

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holman-vs-pope. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.