--- title: "Holland Beckett vs Tompkins Wake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Holland Beckett or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holland-beckett-vs-tompkins-wake" publisher: "Brandwave" --- # Holland Beckett vs Tompkins Wake: Which is more popular by branded search in New Zealand? Which is more popular in search, Holland Beckett or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holland Beckett and Tompkins Wake - **Competitive set**: national and regional law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Holland Beckett Share of Search**: 8.2% - **Tompkins Wake Share of Search**: 13.7% ## Which is more popular in search, Holland Beckett or Tompkins Wake? - In August 2026, Tompkins Wake had more branded searches than Holland Beckett among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Holland Beckett’s 1.9K, and held a 13.7% Share of Search versus Holland Beckett’s 8.2%. - Tompkins Wake was ahead of Holland Beckett in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand moved from 9.9% to 8.2%, and its estimated monthly branded searches moved from 2K to 1.9K. - Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K. ## How did search popularity change for New Zealand national and regional law firms in August 2026? - In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand. ## Month by month | Month | Holland Beckett estimated searches | Holland Beckett Share of Search | Holland Beckett rank | Tompkins Wake estimated searches | Tompkins Wake Share of Search | Tompkins Wake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 9.9% | 6 | 2.9K | 14.4% | 3 | | Nov 2025 | 2.3K | 10.7% | 5 | 2.9K | 13.6% | 3 | | Dec 2025 | 1.5K | 9.1% | 6 | 2.7K | 16% | 2 | | Jan 2026 | 1.7K | 9.8% | 6 | 2.3K | 13.6% | 2 | | Feb 2026 | 2.3K | 10.5% | 6 | 3.3K | 14.8% | 2 | | Mar 2026 | 2.8K | 7.3% | 6 | 4.5K | 11.8% | 5 | | Apr 2026 | 1.9K | 8.6% | 6 | 2.7K | 12.1% | 4 | | May 2026 | 1.8K | 7.8% | 6 | 3.2K | 13.9% | 3 | | Jun 2026 | 2.1K | 9.9% | 6 | 2.9K | 13.6% | 3 | | Jul 2026 | 1.8K | 8.5% | 6 | 2.8K | 13.5% | 4 | | Aug 2026 | 1.9K | 8.2% | 6 | 3.1K | 13.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Holland Beckett’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers”, “holland beckett tauranga” and “holland beckett whakatane”, summed into one figure. - **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake auckland”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure. - [Holland Beckett profile](/demand/nz/brands/holland-beckett) - [Tompkins Wake profile](/demand/nz/brands/tompkins-wake) - [All national and regional law firms in New Zealand](/demand/nz/categories/nz-national-and-regional-law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Holland Beckett or Tompkins Wake? In August 2026, Tompkins Wake had more branded searches than Holland Beckett among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Holland Beckett’s 1.9K, and held a 13.7% Share of Search versus Holland Beckett’s 8.2%. ## Cite this page Brandwave. "Holland Beckett vs Tompkins Wake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holland-beckett-vs-tompkins-wake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holland-beckett-vs-tompkins-wake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.